SEO agency that combines clarity, AI & practical SEO

The agency that takes you to the top of Google and AI

SEO is one of the most profitable investments you can make in digital marketing in 2026 to drive long-term online growth. Choosing the right SEO company in Sweden is crucial to achieving results. Many companies try SEO on their own but don’t reach the desired outcomes, as search engine optimization is a complex process with many critical factors.

By hiring an experienced SEO agency in Sweden, like Topdog — an SEO company with a proven and data-driven methodology — you get sustainable results that help your business grow. We work systematically with SEO services, AI and execution, where nothing falls through the cracks.

Topdog’s proven work processes are our strength

Topdog’s strength is our process-driven way of working with search optimization, AI and content marketing. We have developed several processes that we adapt to our clients’ operations, ways of working and goals. These processes involve analysis, planning, execution and follow-up. We call this “Execution Power.”
That way we can avoid “SEO dawdling” and together reach the agreed goals in an efficient way. As a company doing search engine optimization, we focus on real business value — not isolated actions.

Instead of only carrying out a number of actions on your site, we also step in as owners of the entire project and make your business goals our own. Unlike many other SEO companies, we don’t work alongside your organization — we work within it.

Because successful SEO happens inside the business, we lead the necessary change processes and adapt our way of working to your goals. Before improvement work begins, we ensure that the setup and business goals are anchored with management.

Topdog is not just search consultancy — we are an SEO company with the ability to help execute SEO within your organization.

More than consultancy – an SEO company with execution power

Topdog is not just search consultancy — we are an SEO company in Sweden with the ability to actually execute SEO within your organization. Our strengths as a digital agency for SEO are:

• Execution power → We don’t just focus on what needs to be done — our process ensures it actually happens.
• Seniority and experience → Our SEO specialists have an average of over 10 years of experience.
• Process-driven approach → Roadmaps, structure and iterative improvements — never ad hoc.
• Personal and business-close → No one-size-fits-all.
• AI + SEO in practice → We are an AI SEO agency that uses AI where it makes an impact — not as a buzzword.

Order and structure with the right SEO agency

As a good SEO agency, we value clear project plans for SEO projects. It helps us keep the project on track, avoid unnecessary surprises, and ensure everyone knows what needs to be done and what expectations exist. With a clear plan, we can all feel confident throughout the entire journey. That is precisely why we always invest time in analysis, insight and planning. That said, we are also an SEO agency that doesn’t like lengthy documentation in Word or PowerPoint.
We prefer to build the SEO project directly in our clients’ project systems. This is an important part of our approach as an agency focused on executing search engine optimization.
If an SEO project is to succeed, it is also important that we as an SEO agency share our knowledge and explain why things need to be done. That way, you can better manage your site’s search engine optimization in the future as well. No one changes or improves without first knowing why they should do it. SEO optimization involves many details, and with a clear shared process, nothing falls through the cracks.

Topdog ensures improvement happens

Search engine optimization is fundamentally a planned improvement process encompassing technology, content, links and user experience. This process generates better rankings, which in turn leads to more traffic and conversions.
Even if the SEO plan is in place, no SEO improvement will happen if the actions are not implemented or executed correctly. Because we want to see you succeed with your SEO project, we assist during the most critical phase — the execution phase. That way, we can together elbow our way to the top of Google’s search results. This is where Topdog differs from many SEO companies and SEO agencies that often stop at analysis and audits.

Who are Topdog’s clients?

Topdog works with mid-sized and large B2B and B2C companies that already have an established business — but want to scale their organic visibility and make SEO a real business tool. In addition, we occasionally work with government agencies, as our process-driven approach works well with these organizations — compliance being critical for public bodies.

Our clients often have:

• technically or content-wise complex websites
• internal resources that need to be prioritized and coordinated
• high demands that SEO should deliver business impact, not just reports
• Regulatory frameworks and compliance of the utmost importance (e.g. government agencies, banking & finance)

We believe we are particularly skilled with these types of companies and organizations:

• e-commerce companies
• B2B companies in services, industry and SaaS
• financial companies in lending, insurance, payments and asset management
• Government agencies
• Companies & organizations in regulated industries such as finance, gambling or public sector

Geographically, our clients are primarily in Sweden and Scandinavia, but we also work internationally — often as a result of our Swedish clients having operations in, for example, the USA, the UK or Germany.

What unites our clients is that they seek a partner rather than a supplier. Someone who can take ownership of the execution, work closely with the organization and drive SEO as a long-term change initiative with a clear commercial focus.

Topdog is the best SEO agency we have hired to help us with technical SEO” Fredrik Lennström, Care of Carl

Topdog – Best SEO Agency according to Clutch.co

The most important site for ranking consultancy firms globally is Clutch. Topdog is the highest-ranked SEO agency in Sweden.

Topdog – the SEO agency where you skip the retainers

In the SEO industry, many SEO companies sell their services as a form of subscription — meaning you as a client pay a fixed amount per month over a certain number of months for various SEO services. Retainers are structured in a way that means an SEO firm in practice earns more the less they work for you. In many cases, there are also no goals, problem definitions or solutions.
That is not how Topdog works! If you need help with SEO that actually delivers results, project-based SEO is often the right path.
We want you to get value for your money (and we also find SEO genuinely exciting and want to see you succeed). Our job is to define a problem, conduct an SEO analysis, create an SEO strategy and arrive at a set of actions that solve the problem — so that together we can reach your digital goals. With such a process, the likelihood of achieving your goals increases significantly.

Let Topdog help you with SEO, AI and content

Our view is that the biggest problem in the market concerns the execution of SEO. It is easy to collect data, but considerably harder to turn that information into concrete activities. With our reliable and clear processes, Topdog’s SEO consultants can together drive your SEO or content project forward. The process ensures nothing falls through the cracks and the desired business value is created.
With us, you also avoid retainers. Topdog has a project focus whether you want to scale up content production, improve user experience, convert better or raise site performance. We do occasionally work with retainers, but within such engagements there are always clear directions — for example, we may set a direction each quarter with clear goals and activities.

Within finance, Topdog is likely the SEO agency in Sweden with the longest track record. Our clients range from prominent loan brokers to fund managers and banks.

For 2026, AI is a critical factor. Here too we have critical competence, as almost all of our SEO projects today involve some type of AI component.
Do you also want to take your company to the top of Google? Get in touch with us today.

Frequently asked questions about Topdog and our SEO deliverables

Who are Topdog’s most common SEO clients?

Topdog’s most common SEO clients are found in e-commerce, finance/lending and B2B. We primarily work with mid-sized and large companies, but also occasionally help government agencies and organizations. We also do work for public authorities and SaaS companies.

How does an SEO agency work in practice?

An SEO agency helps companies become more visible on Google through technology, content and strategy. At Topdog, the work often consists of consultancy, planning and execution together with the client’s team.

When do you need to hire an SEO agency?

Many companies hire an SEO agency when competition increases, when organic traffic is important to the business, or when they lack internal capacity to drive SEO long-term.

Does Topdog’s SEO work create business impact?

Yes. Topdog works with SEO as a business channel and often tracks KPIs such as conversions, leads and sales rather than traffic alone.

What does it cost to hire Topdog?

Topdog most often works with fixed project prices. Hourly rates typically range from 1,200–1,800 SEK/h. A first project is often 50,000–75,000 SEK and an ongoing SEO programme can range between 150,000 and 500,000 SEK per year.

What type of companies hire Topdog?

Topdog’s clients are most often mid-sized and large companies that have clear growth goals but need help executing SEO in practice.

Does Topdog have experience with SEO for e-commerce?

Yes. Topdog frequently works with e-commerce businesses where SEO involves technical SEO, automation and scaling the size of the website with the help of technology.

How does Topdog work with SEO for B2B companies?

Topdog has extensive experience in B2B SEO where the goal is often to generate leads. We focus on commercial keywords, UX and content that drives contact requests.

What is the difference between technical SEO and content SEO?

Technical SEO is about structure, speed and indexation. Content SEO is about content that matches search behaviour. Topdog works with both aspects in an integrated way.

How does Topdog find the right keywords for a company?

We start from business value and search intent, not just search volume. The focus is on keywords that lead to conversions and strengthen the company’s position.

How long does it take before SEO delivers results?

SEO is long-term. Many see results after 3–6 months, but the timeline depends on competition, starting point and how much is implemented.

How does Topdog measure that SEO is working?

Topdog measures SEO based on KPIs such as relevant organic traffic, leads, sales and visibility on priority search terms.

Do you need to write SEO texts on category pages in e-commerce?

Not always. Topdog often works with the balance between SEO and UX, especially on mobile. Shorter and more relevant content often works better than long standard texts.

Can Topdog help with content production for SEO?

Yes. Topdog works with SEO content built for both ranking and business impact, such as landing pages, guides and FAQ content.

How does Topdog work together with the client’s team?

SEO often requires collaboration. Topdog works closely with the client’s organization to ensure that SEO initiatives are actually executed.

Does Topdog work with international SEO?

Yes. We help companies that want to be visible in more countries through structure, hreflang, language strategy and international keyword analysis.

Can Topdog help with migrations and technical SEO projects?

Yes. Topdog frequently carries out technical SEO projects such as website migrations, indexation issues and larger structural changes.

What is AI SEO?

AI SEO optimization is about optimizing content so that it appears both in classic Google results and in AI-driven answers such as Google AI Overviews, ChatGPT Google AI mode and Gemini.

How does AI SEO differ from traditional SEO?

Traditional SEO focuses on ranking in Google’s links. AI SEO also focuses on becoming a source that AI systems use when generating answers. In simple terms, AI SEO can also be described as a form of content marketing.

Does Topdog work with artificial intelligence (AI) in SEO?

Yes. Topdog uses AI as support in several processes, such as analysis, research and optimization for AI-driven search results.

Can Topdog help companies appear in ChatGPT and AI answer engines?

Yes. Topdog actively works with SEO that functions in new AI environments, where visibility also means being referenced as an expert source.

What is required to appear in Google AI Overviews?

It often requires clear answers to questions, expert content, structured sections and high credibility.

How does Topdog create content that works in AI search?

We create content that is easy to summarize, well-structured and written based on the user’s actual questions and intent.

What are Google AI Overviews?

AI Overviews are Google’s AI-generated answers displayed at the top of search results. They are changing how users click and how companies need to optimize their visibility.

Is SEO still important when AI is taking over search results?

Yes. AI systems still rely on the web and Google’s index. Companies with strong SEO often become the sources AI chooses to use.

How do you know if you are getting traffic from AI search?

AI traffic often appears as longer queries in Google Search Console and can also come as referral traffic from AI-based tools. It is measured in GA4.

Can Topdog help build an SEO strategy from scratch?

Yes. Topdog often helps companies build a complete SEO roadmap with priorities and execution plan.

Which industries does Topdog work most with?

Topdog most often works with e-commerce, finance/lending and B2B, but also helps companies in many other industries depending on need.

Does Topdog do SEO for government agencies?

Yes. We occasionally do SEO for government agencies and organizations, particularly when structure, accessibility and information search are important.

What is Topdog’s speciality within SEO?

Topdog’s strength often lies in getting SEO actually executed in practice, connecting the work to business goals and creating long-term structure. Our own view is that we are genuinely strong in technical SEO, automation, AI and UX.

How do you get started with Topdog?

A collaboration often begins with an analysis or a first project where we identify the fastest impact and build a roadmap going forward.