SEO Speaking Engagements – Learn SEO from the Pros

Talks that make a difference to your business

Our talks are built on the idea of being useful, practical and entertaining, with a strong focus on actual implementation. Whether it’s an internal workshop or a major conference, we tailor every talk to your business and your goals.

• Practical, hands-on talks – not just theory
• A clear focus on business value and results
• Content tailored to your audience’s level and objectives

We deliver concrete tools, strategies and insights that participants can put to use as soon as the talk ends.

SEO – search engine optimisation that delivers results

Get a clear picture of how SEO and digital marketing work today, and how strategic, execution-focused SEO processes can help you win Google’s favour. The talk covers keyword strategy, how to maximise your traffic and visibility in the search results, and why user experience matters so much. It works equally well for B2B and B2C companies.

Example of topics:

• SEO and search marketing for major brands
• How “boring” B2B companies can use search to win more customers
• TV advertising and search: apples and cinnamon – but are you getting it right?
• SEO for online retailers
• Google and the media companies
• Search: the secret ingredient in “better marketing”
• How to succeed with content marketing on Google
• The AI revolution in Google
• How to optimise for AI search

AI SEO – SEO for AI search and AI tools

AI has changed the game on Google. This talk shows you how to adapt to this new reality, how to influence your AI visibility, and how to use AI in your SEO processes to increase output without compromising on quality or E-E-A-T. You’ll also learn how to navigate the opportunities and risks that come with using AI in marketing and SEO.

Example of topics:

• SEO in a world of Google AI Overviews – how search behaviour is changing
  Google AI Overviews (formerly SGE) are reshaping visibility, CTR and the customer journey – and brands that adapt fast are still winning traffic even when answers appear directly in the search results. This session breaks down what AI Overviews actually are, which types of searches tend to trigger them, and what that means for click-through flows, brand exposure and measurement. You’ll walk away with concrete tactics for showing up in and around AI-generated answers.
• AI as a tool in the SEO process – from analysis to publication
  AI, Google AI Mode, ChatGPT and Gemini can speed up research, analysis and content production – but only if you know where to draw the line on quality and credibility. This talk shows how AI can support semantic keyword analysis, topic clustering and briefing, and how to automate structure, internal linking, meta tags and QA checks. Just as importantly, you’ll learn exactly when to hand things over to AI and when human expertise still wins.
• Running SEO projects with AI – opportunities, risks and responsibility
  Running an SEO project with AI raises a practical question: which parts can you safely hand over, and where do the risks start creeping in – thin content, inaccurate information, or worse? This talk digs into exactly that, along with how to keep the trust of both Google and your users. Expect a clear rundown of the risks, the checks worth putting in place, and a workflow built around real roles, metrics and accountability.

Digital marketing – from strategy to action

Learn how to build a digital marketing plan that actually works, with clear KPIs, AI-driven insights and practical methods for getting the most out of your channel choices, content and customer data.

Example of topics:

• Digital marketing – from campaigns to customer experiences
  There’s a difference between running marketing campaigns and building a brand people actually feel something for – and that gap is where this talk lives. Packed with real examples and current trends, it looks at how AI is helping marketers understand people better, not just crunch data. Expect a tour through the biggest shifts in digital marketing right now, plus a case for AI as a creative amplifier rather than just an automation tool. By the end, you’ll have practical ideas for marketing that sells – and still feels human.
• Real strategy – how to build a digital marketing plan that works
  Buzzwords are cheap. Execution is what actually moves the needle – and that’s the whole point of this talk. It’s a practical, entertaining look at how to build digital strategies that get results, and how AI can surface insights that would otherwise take weeks to find. Along the way, you’ll see how to set clear goals, channels and KPIs, use AI as an analysis partner to spot patterns in your data, and dodge the classic trap of strategies that never leave the PowerPoint deck. Everyone goes home with a template they can actually put to work.
• Creativity meets algorithms – when AI becomes your idea generator
  What happens when you let AI loose on campaigns, headlines and big ideas? Sometimes it’s brilliant. Sometimes it’s spectacularly wrong – and this light-hearted session puts real examples to the test to find out which. You’ll see how AI can help with brainstorming, copywriting, visual ideas and customer journeys, and hear how other companies have blended AI with human creativity to get the best of both. There are a few cautionary tales too, for when AI takes things a little too literally. Come for the tools, stay for the laughs.

Meet the speaker: Christian Rudolf

Christian is one of Sweden’s leading experts in SEO, digital marketing and AI, with more than 20 years’ experience spanning both strategy and hands-on work for companies across a wide range of industries.

His talks are known for:

• Deep expertise and industry insight
• Clear examples and practical tools
• An engaging, inspiring and business-focused delivery

Christian has spoken at seminars, conferences and events on topics including how AI is shaping the future of search behaviour and how companies can build strategies built to last.

A selection of Christian’s talks

In November 2025, Christian took part in panel discussions at “Internet i Fokus” in Malmö.

Photo: Cristian Opazo

In September 2014, Christian gave a hugely popular talk at Webbdagarna in Gothenburg. It was filmed, and you can watch the recording below. The talk received excellent feedback, ranking 8th out of more than 50 talks with a score of 4.2 out of 5.

Christian also hosts several well-attended webinars every year.

Why companies choose Topdog as their SEO speaker

• Practical – no fluffy buzzwords: We focus on knowledge you can put to use the very next day.
• Up to date – based on what’s working right now: Our content is grounded in current case studies and the latest changes to Google’s algorithms.
• Business-focused – a clear link to results: We understand that SEO is a business case, and that execution is the key to success.
• Tailored – to your audience, level and goals: Every talk is customised to your specific needs and expectations.

Our SEO and AI SEO talks are a great fit for:

• Marketing and communications teams
• Management teams and decision-makers
• Agencies and consultancy teams
• E-commerce and tech companies
• Events and conferences
• Public sector organisations

Ready to book an SEO or AI SEO speaker?

Want to take your next conference or workshop to the next level? Christian Rudolf combines more than 20 years of experience with a talent for turning complex challenges into concrete action.

Book a talk, or get in touch with us for a quote!