Outreach SEO with Topdog

Outreach & Purchased Links – Active Link Building That Lasts

Outreach is about proactively reaching out to other sites to build links back to yours. It’s the most hands-on part of Swedish link building and a key ingredient in any long-term link strategy.

An honest starting point: links are still valuable in 2026, but they should strengthen a good site, not paper over its flaws. Always start with on-site work. Once the technical foundation, content and credibility of your site are in place, every outreach effort delivers far greater impact.

What Do We Mean by Purchased Links?

When we talk about purchased Swedish links, we mean buying links on established sites with genuine traffic – not padding a profile with links from link farms. There’s an important distinction here: Topdog doesn’t run a link network (PBN or “rented links”). We always recommend constructive methods that deliver strong SEO results while also building your business.

We also comply with Swedish marketing law in all our outreach work. We handle paid placements correctly and transparently – that’s part of what we mean by doing things properly.

Three Methods We Use

1. Digital PR
We create genuinely linkable content – surveys, statistics and original data – and then get other sites interested in it. This is how you earn links from sources that would otherwise be hard to reach. One example is our own study of Sweden’s 100 most visited websites, which continues to attract links to this day. The same content also pulls double duty in 2026: surveys and “best of” lists are exactly what AI tools tend to cite in their answers, so you’re building links and AI visibility at the same time. For digital PR to work, you’ll usually need a clear strategy and broader improvements to your site’s credibility. Read more about our approach to Swedish digital PR.

2. Mentions
Well-known brands are often mentioned online without a link back to their site. You can turn these mentions into links simply by reaching out to the site owner. We’ve built a tool for exactly this purpose – The Link Scout – which finds those sites for you. Mentions carry real value in their own right in 2026, too: if you want to optimize for AI search, AI tools care about the context of a mention just as much as the link itself. So mentions build classic links and AI visibility in one move.

3. Buying Links
This comes down to finding the right sites, negotiating a fair price and making sure everything is done properly. We buy links on established sites with real traffic and relevance, and we make sure each placement lasts and complies with Swedish marketing law. Quality always comes before volume.

How Topdog Doesn’t Build Links

We don’t run what the industry calls a link network – also known as “rented links” or a PBN (Private Blog Network). Shortcuts like these rarely stand the test of time. We stick to methods that deliver strong SEO and build your business at the same time.

Who Needs Outreach?

Outreach is particularly valuable for businesses that rely on SEO and need to scale their link profile sustainably:

• E-commerce retailers
• B2B companies in services, industry and SaaS
• Financial businesses – loans, insurance, asset management and payments
• Major brands with plenty of mentions to convert into links

When Should You Do Outreach?

Outreach usually forms part of a broader link strategy, once your on-site foundations are in place. The order matters: on-site first, links second.

Why Choose Topdog for Outreach?

• Execution, not just plans. The biggest obstacle to successful SEO is rarely a lack of knowledge – it’s a lack of execution. That’s where we excel.
• A senior team, with direct contact. No project managers or account handlers in between – you work straight with the Swedish expert.
• A focus on your business. We measure impact on your bottom line – more leads and sales – not just rankings.
• A partner, not just a supplier. We work with you on a shared, project-focused process.
• Quality before volume. The right links from the right sites, done properly.