AI SEO agency with senior AI SEO experts

Topdog is a specialist AI SEO agency in Stockholm, founded in 2014. We deliver AI SEO as focused, clearly scoped projects at a fixed price, and you work directly with the senior consultant doing the job. No project managers, no salespeople, no key account managers.

More and more buying journeys now begin in ChatGPT, Perplexity and Google’s AI answers rather than in a traditional list of search results. That changes what SEO needs to achieve. Ranking is no longer enough. Your brand needs to be mentioned, cited and recommended whenever someone asks an AI for help.

What is an AI SEO agency, and how does it differ from a traditional SEO agency?

An AI SEO agency optimises your content so that language models can find, understand and cite it. A traditional SEO agency optimises so that your pages rank high on a search results page.

The real difference lies in what counts as a result. In Google, you measure position and clicks. In AI search, you measure whether you’re mentioned in the answer, in what context, and what the answer says about you. AI SEO is about getting AI to recommend your brand, not about ranking. That moves the focus towards how these systems perceive you and towards conversion, and away from whether anyone clicks.

AI SEO, or AI search optimisation, spans three disciplines that are often discussed separately:

• AEO: structuring content so that it can be pulled out as an answer. Read more about AEO SEO.
• GEO: earning visibility in generated answers in ChatGPT, Perplexity and Gemini. Read more about GEO SEO.
• LLMO: optimising for the sources and training data that language models draw on.

The three overlap, so we treat them as parts of a single engagement. If you’d like the basics first, our complete guide to AI SEO is a good place to start.

Which is the best AI SEO agency?

There is no official ranking, and we think it’s the wrong question to ask. The agency that suits a large e-commerce company with a technically complex site is rarely the best fit for a B2B company with ten landing pages.

Four questions reveal more than any top list:

1. How do you measure AI visibility? If the answer is “we look at rankings”, the agency hasn’t moved with the times.
2. Who does the work? Is senior expertise involved throughout, or does the agency win the work with a senior name and then hand it over?
3. What does it cost, and what’s included? A fixed project with defined activities can be evaluated. An ongoing retainer can’t.
4. What do you promise? Nobody can guarantee that you’ll appear in ChatGPT. An agency that does is selling something other than AI SEO.

Topdog was named one of Sweden’s best SEO agencies by Clutch.co in 2026. We also have more than 60 named client testimonials, with the company and a contact person listed. We would rather give you references you can call than a place on a list.

Can Topdog help with visibility in ChatGPT, Perplexity and Google AI Overviews?

Yes. It’s the core of our AI SEO work. Here’s what that looks like in practice:

• ChatGPT and Perplexity. We map the questions your buyers actually ask and the sources the models draw on for those answers. Then we make sure your content is there, in a format that can be cited.
• Google AI Overviews and AI Mode. We build the content structure, schema and internal links that let Google pull answers from your pages, and we track which queries you actually appear for.
• Mentions beyond your own site. What others say about you carries real weight in AI answers. We use digital PR and link building to shape that picture.

What results can AI SEO deliver?

The impact looks different from traditional SEO, and it’s important to be honest about that.

You can expect more mentions in AI answers to questions close to purchase, better-quality traffic, and sales teams that meet buyers who already have an accurate picture of you. Traffic volumes from AI tools are often lower than from Google, but those visitors are further along in their decision.

What you can’t expect is a guaranteed place in an AI answer. The models change all the time, and answers vary from user to user. That’s why we measure share of voice over time rather than individual hits.

How Topdog measures your visibility in AI search

Conversion is the most important metric. Everything else we track is a leading indicator of it.

The reason is simple: attribution is hard in AI search. Almost the entire customer journey happens off your site. The user asks a question, gets an answer that mentions your brand, compares alternatives and forms an opinion, all before a single visit shows up in your analytics. Someone who does arrive may have drawn up their entire shortlist in a conversation you never see. That makes sessions and clicks a weak measure, and conversion a strong one.

We draw on three data sources and report on them in the same way every time:

• Conversion. Leads, quote requests or sales for the period, including the share that can’t be traced to a single source.
• Share of voice in AI answers. How often you’re mentioned in answers to a defined set of questions, compared with your competitors.
• Cited pages and sources. Which of your pages actually get picked up, and which external sources shape the picture of you.

We set the baseline before the project starts, so you see the progress and not just the end result.

Which AI SEO services does Topdog offer?

• AI visibility analysis. Your starting position, the questions your buyers ask and your competitors’ share of voice.
• AEO, content built for answers. Question-led structure, schema and answer blocks that can be lifted out.
• GEO, visibility in generated answers. Optimisation for ChatGPT, Perplexity and Gemini.
• Technical foundations. Indexing, rendering, performance and structure, so that the models can access your content.
• Content production. Pages and sections that answer the questions your buyers ask.
• Digital PR and mentions. The external reputation that AI answers draw on.
• Measurement and follow-up. Ongoing reporting on conversion, share of voice and cited pages.

How Topdog works as an AI SEO agency

We start with a meeting, to which we bring one to three hypotheses about what needs doing. The aim isn’t to deliver exactly those, but to sharpen the problem analysis. As the direction becomes clearer, decisions get easier for you, both about us as an agency and about what your first project should focus on.

From there, one of three things happens:

• We scope a focused first project with real business value and a fixed budget, timeline and set of deliverables, so you can assess how we work together at limited risk.
• We shape a new set-up based on what came out of the meeting, such as a smaller test project of SEK 30,000 to 50,000 over one to two months.
• We start with a strategy, if that’s where the uncertainty lies.

Every proposal sets out a clear direction and the expected impact on your business. It also covers the resources required, with hours per activity and who does what. You’ll see the critical stages of the project and exactly what you’re responsible for as the client.

We adapt the set-up to your organisation. If you have an in-house team or a technical supplier, we work alongside them. If you’re short on resources, we take on more of the implementation ourselves.

What does an AI SEO agency cost?

We publish our prices openly. An AI SEO project at Topdog typically costs SEK 100,000 to 300,000 as a fixed-price project, excluding VAT. It’s a one-off project, not an ongoing monthly cost.

The range depends on how many markets, languages and topic areas need optimising, and on how much technical groundwork has to be fixed first.

We work at a fixed price to keep the incentives aligned. An agency on a retainer gains by doing less. On a fixed-price project with a clear direction, it gains by finishing. You pay monthly as the project progresses, with 30 days’ payment terms.

If you’d like to see how AI SEO compares with our other services, all our prices are collected here.

Which clients does Topdog work with as an AI SEO agency?

Our AI work spans past and ongoing projects for clients including Prisjakt, Fass, Fishbrain and Roxtec.

Our clients are mainly mid-sized and large companies, plus smaller companies with big digital ambitions:

• E-commerce companies
• B2B companies in services, industry and SaaS
• Finance companies, such as those in lending, insurance, asset management and payments
• Public authorities and organisations
• Tech companies and start-ups that want to scale fast

The typical buyer is a marketing manager, a CMO or the head of digital business and growth. They’re often fairly new in the role, with a mandate to improve and streamline, and they need evidence that holds up when they’re securing buy-in from management and the CEO.

We work mainly in Sweden and Scandinavia, but also in the US, the UK and Germany, as our Swedish clients often operate internationally.

When is Topdog the right AI SEO agency, and when isn’t it?

Topdog is made up of five senior SEO consultants. We have no junior staff to pad out the hours, and nobody who wins an assignment and then hands it over to someone else. AI search has been one of our core areas for several years, not a service we added last quarter. That also determines who we suit.

We’re the right fit when:

• You’re ready to invest in AI visibility as a business channel, not as a box to tick
• You value business impact over volume of deliverables
• You need a partner who helps you implement, not just recommend
• You want senior expertise in the work itself and are prepared to pay for it
• Your site or organisation is complex enough to need someone who has done it before

We’re not the right fit when:

• You want quick wins to tick off, with no link to your business goals
• You want to outsource everything, with no involvement from your own team
• You’re looking for the lowest hourly rate rather than the most impact for your money

The AI SEO experts at Topdog

Topdog has five senior SEO consultants. The person you meet first is usually the one who does the work.

Christian Rudolf, Isabelle Arding, Pontus Wiitavaara, Eugene Melnykov and Volodymyr Ostapchuk.

We’re used to working in complex organisations. We say no when something doesn’t serve the business, and we take ownership of the outcome instead of simply handing over recommendations.

Contact Topdog to discuss AI SEO

Call 070 814 08 33 or send us a few lines about how you show up in AI answers today, and we’ll book a meeting. You’ll get a concrete picture of where you stand before you commit to anything.