SEO copywriting that builds your brand and converts

  • SEO copy that ranks highly in Google and strengthens your brand
  • Order and structure across your content production
  • Data-driven production and measurable goals for your SEO
  • Copy tailored to your business and your circumstances
  • Scalable, bespoke delivery powered by AI

Contact us today!

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Need help with SEO copy?

  • Get in touch

    Contact us to find out more about SEO copy.

  • Meeting

    We arrange a call to discuss how we can help.

  • Analysis

    We carry out an analysis based on your specific situation.

  • Quotation

    We send you a project and cost proposal.

Does your website lack copy that both meets users’ needs and ranks well in Google? Topdog produces competitive SEO copy built around the customer journey.

  • Strategy aligned with your business goals.
  • Content that delivers clear, measurable and lasting results.
  • Informative, engaging copy tuned to user search behaviour and to your brand.
  • Scalable, high-quality deliverables powered by AI.

What makes good SEO copy?

Good SEO copy ranks highly in Google and drives traffic to your website, it converts, and it reflects the brand you want to project. But what actually determines whether SEO copy is any good?

Keyword research

SEO copy needs the qualities that search engines reward. That means its topic and structure are grounded in keyword research that reveals which keywords matter most.

Meets the searcher’s and user’s needs

The foundation of SEO-tailored copy is that it meets the user’s needs. In SEO terms, this is known as “search intent“. Get this wrong, and the content simply won’t rank, however good you think it is.

Sound technical performance

How a site is built determines how readable the copy is for search engines. By eliminating technical errors and working on the website’s structure, UX and performance, you make the content far more appealing to them.

Follows the brand strategy

The copy has to follow your existing communication guidelines to ensure brand consistency. This deepens the user’s relationship with the brand, stops the copy from feeling fragmented, and makes your communication more consistent and predictable.

In line with business goals

There needs to be a clear link between your business goals and your website’s copy. To deliver the results you want, the copy has to reach the right audience. There’s no value in producing content that has nothing to do with the company or holds no interest for the people you’re trying to reach.

Compliance

If your business is subject to specific laws and regulations, the content must be adapted to suit. Otherwise you risk legal trouble and the loss of users’ trust.

Helps the user move forward in the customer journey

Wherever the user is in their buying journey, the copy needs to nudge them onward. This drives more conversions and leaves the customer with a better overall impression of the brand.

How do you create good SEO copy?

Creating good SEO copy comes down to one principle: put the user first, not Google. Here’s how Topdog produces search engine optimized copy:

  1. Research 

We gather as much as we can about your business, brand strategy and content guidelines. An open dialogue matters here, one in which you set out your own requirements and project objectives and we get to tap into your expertise. That gives us a stronger basis for ensuring the content is high quality and works hand in hand with your brand.

  1. Site structure

How your website is built sets the ceiling on how much impact your SEO copy can have, so we familiarise ourselves with your existing site structure, or build one. We then map out how the articles should link together before production begins.

  1. Setting requirements

Next, we analyse and define the requirements for each piece of copy. This covers keyword research, the themes the text needs to address, and how the content should work with the technology on the page.

  1. Producing the copy

We combine those requirements with your own material to create a copy specification, which our writers use as the brief for the texts.

  1. Feedback process

To make sure every piece of copy hits the mark, we take an agile approach to feedback. In practice, we review the copy first, then hand it to you to read through and comment on.

  1. Publishing

Once any changes are in and the material is formatted, the copy is ready to publish.

SEO copy for regulated industries

Operating in a regulated industry, such as pharmaceuticals, tobacco, banking or finance, needn’t stand in the way of investing in SEO. Topdog has extensive experience producing content for companies bound by legal regulations, and we routinely design efficient processes in which the copy is also reviewed legally before it goes live.

We use AI to make copy production more efficient – with human quality assurance

To meet the demand for high-quality SEO copy at greater volume, we use AI as a smart tool within our workflow. We do this not to replace quality, but to reinforce it:

  • Automation enables scale: AI lets us produce more copy, faster, which is especially valuable for tasks like large sets of local landing pages.
  • Ideal for repetitive tasks: Some copy is less creative by nature, and here AI is an excellent aid that frees our specialists to focus on the strategic work.
  • We know how to instruct AI: Our expertise in content structure and search behaviour means our AI prompts (the instructions we give tools such as ChatGPT) are carefully crafted and produce content that works for both the user and Google.
  • Human review is always included: Every piece of AI-generated copy is reviewed and refined by hand by our editors before publishing.
  • We often write examples ourselves: To steer the AI in the right direction, we first show it example texts we’ve written, which sharpens its accuracy and tone of voice.
  • The result is always professional: The copy we ultimately publish is error-free, on-brand and signals both expertise and credibility.

In our experience, combining AI with human expertise is the best way to create genuinely great SEO content at scale.

Who needs SEO copy?

Every day, between 50 and 70 million searches are made in Sweden alone, and roughly half of them happen because the user wants an answer, ideally in the form of an article. Whatever your field, then, there are almost certainly users out there interested in your service or product. By search engine optimizing your website and creating articles that answer their questions, your company comes across as more trustworthy, and a more trustworthy company is far more likely to win the customer.

Every business with a digital presence benefits from SEO copy, but those with the most to gain are:

  • B2B companies
  • banking and finance
  • pharmaceutical companies
  • well-established brands
  • affiliates
  • startups

Scale up your company’s copy production with Topdog

For your SEO investment to pay off in more traffic and more conversions, the copy actually has to be produced and published. Via this link you can find more information about why production speed matters when you’re running an SEO project.

If you need help building structure and producing search engine optimized copy, Topdog is the agency to turn to. We are the content agency with clear processes that leave no detail overlooked, and we have the capacity to produce a high volume of articles for every client. Your investment will deliver measurable results.

Why choose Topdog for SEO copy?

At Topdog you get:

  • Safe, clear processes for SEO copy
  • Transparent reporting of your analysis results
  • A fit with your situation and your processes
  • A genuine interest in you as a client and in your business
  • An approach shaped around your circumstances
  • Insights that lead to results

Our clients

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Care of Carl logga
Zensum logga
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Lannebo logga
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Reviews

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  • What is the difference between a standard SEO page and an AI-optimized page?

    A standard SEO page is optimized to rank well in Google. An AI-optimized page is also structured to be cited by AI search services such as ChatGPT, Perplexity, and Google AI Overviews. In practice, the same core principles apply—clear structure, direct answers, and specific facts—but AI optimization places greater emphasis on precision in how each heading and paragraph is written.

  • Can AI-generated content rank in Google?

    Yes. AI-generated content can rank well in Google if it is high quality and satisfies the user's search intent. Google evaluates content based on its usefulness and relevance, not on how it was produced. What matters is that the content is fact-checked, editorially reviewed, and published with a clear author or organisation behind it—not whether the sentences were written by a person or generated by AI.

  • How do you know whether a page is ready for AI search?

    A page is ready for AI search if it provides a direct answer in the first one or two sentences beneath each heading, includes specific and verifiable facts, and follows a logical H1–H2–H3 heading structure without unnecessary jumps. If an AI search service can read an individual paragraph and understand it without relying on surrounding context, the page is structured well enough.

  • Is AI search optimization included when Topdog writes SEO content?

    Yes. Topdog writes SEO content in a format that performs well in both Google and AI search services. This means using answer-first content, a clear heading hierarchy, and language that AI tools can easily extract and cite. For us, AI search optimization is not a separate service—it's simply part of how we write.

SEO-byrå sköta din Content marketing

Yevhen Cherkashyn

Yevhen Cherkashyn

October 26, 2018

We provide SEO services in these locations across Sweden: