Do You Need Help with Shopify SEO?
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Contact usGet in touch for more information about Shopify SEO.
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Meeting
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Analysis
We carry out an analysis based on your unique situation.
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Proposal
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Shopify SEO is search engine optimization built specifically around Shopify – its strengths, but also its limitations. In Sweden, people run millions of Google searches every day, and roughly one in ten of them comes from someone who’s ready to buy. If you want your Shopify store to show up at exactly that moment, it needs to be optimised both technically and in terms of content. That’s where we come in: a Swedish SEO agency built for exactly that kind of work.
What is Shopify SEO?
Shopify SEO means directing your SEO improvements at Shopify’s specific features and structure. A Shopify store is built mainly around products and categories (collections), and how well it shows up in Google comes down to how these are structured, linked and described. Shopify SEO therefore covers four areas: technology, content, links and user experience.
What sets it apart from general e-commerce SEO is the detail. Shopify makes a whole series of technical decisions for you – some good, others you can’t change. A Shopify SEO specialist knows which battles are worth fighting, and which ones you solve with a workaround.
What we typically fix in Shopify stores
Shopify is one of the easiest e-commerce platforms to use, but it comes with recurring SEO challenges we see in almost every project:
- A fixed URL structure. Shopify forces products under /products/ and categories under /collections/. You can’t change that – but you can get it right with canonical URLs and internal linking, so the correct version ranks.
- Duplicate product URLs. The same product can be reached through several collection paths, which creates duplicates. Canonical tags usually solve the basics, but internal links still point the wrong way unless you adjust the theme.
- App bloat. Every app adds scripts that slow down load times. Core Web Vitals suffers, and that shows up in rankings. We clean up, measure and prioritise.
- Thin category pages. Collections with no text rarely rank. Category pages are often the biggest untapped potential in a Shopify store.
- Scaling into new languages and markets. Shopify Markets and hreflang only do the right thing once they’re configured correctly.
Who is Shopify SEO for?
Are you using Shopify today, or planning to, with a product database of a decent size? Then you’re a good candidate for Shopify SEO. We work with Swedish online retailers of every size – Sorselestugan, among others, has chosen to work with us on their Shopify store.
How is Shopify SEO done?
Topdog’s Shopify SEO service combines both technical and content-related actions, organised into two phases.
Phase 1. Planning Shopify SEO
Every SEO project involves several people and departments. That’s why we always start with a shared project plan that answers: what needs doing? How? Who’s doing it? When? During planning, we bring in feedback from both the technical team and management – they’re the ones who know what actually works in your specific Shopify setup.
Phase 2. Implementing Shopify SEO
Implementation is the hardest part of any SEO project. We structure the project so the actions are easy to carry out, usually through your existing agile processes. Every completed action gets checked – up to 20% of items contain errors, and in e-commerce, mistakes cost you money immediately.
Migrating to or from Shopify without losing Google traffic
A platform switch is the most dangerous moment in any e-commerce site’s SEO history. We protect the migration with an SEO review before the move, preserved URL structures or correct 301 redirects, metadata transfer and an updated sitemap and robots.txt after launch. Read more about site migrations.
How your Shopify store shows up in AI search
More and more product purchases now begin in ChatGPT, Perplexity or Google’s AI Overviews. Structured data, clear product descriptions and content worth quoting help your store get picked up there too. That’s built into how we work – read more about AI SEO.
SEO Services Tailored to Your E-Commerce Platform
Our Clients
Why choose Topdog for Shopify SEO?
- A Swedish agency specialising in Shopify SEO
- Clear, reliable processes for Shopify SEO
- Clear technical project planning
- An approach shaped around your technical team and your situation
- Delivery, working alongside you – that’s where the results happen
Reviews
5/5
We hired Topdog to improve how we work with SEO at Allt om Juridik. The project included keyword analysis, UX, content production, technical SEO, and help implementing all the improvements.
What was especially good about working with Topdog was their process and ability to drive the work forward in a well-structured and flexible way. The experience of the collaboration and working style was both straightforward and pleasant. Isabelle, who led the project, was engaged and knowledgeable, with a strong understanding of both user experience and our business goals.
We also appreciated the close dialogue that made the collaboration feel unpretentious and easy. Topdog wasn’t just advisory — they actually helped us get things done, which was valuable to us.
For us, Topdog has been a knowledgeable and dedicated SEO partner with a solid understanding of how content, UX, technology, and organization need to work together with the business to create results.
Hanna Larsson
Growth Manager
Alltomjuridik
5/5
We at Prisjakt hired Topdog to strengthen our SEO at a time when AI is rapidly changing how people search.
We at Prisjakt hired Topdog to strengthen our SEO at a time when AI is rapidly changing how people search. The assignment covered both strategy for AI search and hands-on technical SEO.
What stands out about Topdog is that they understand that SEO is not a side project for companies like Prisjakt — but part of the product. They adapted to our sprints, joined planning sessions and stand-ups, and worked alongside our in-house SEO team rather than separately from it. This resulted in both knowledge transfer and execution power.
Eugene Melnykov, Head of SEO at Topdog, has contributed deep technical SEO expertise and a strategically sharp working approach. Clear communication, data-driven testing and no unnecessary fluff.
We warmly recommend Topdog to other product-driven companies that want to take SEO seriously — both in classic Google search and in the new AI search.
Peter Stark
CPO and CTO
Prisjakt
5/5
We have been working with TopDog for a while now, and when we needed to address the issue of AI discoverability, it was a natural step to involve Topdog and Eugene again.
Fishbrain sits on one of the world’s most complete collections of fishing data, but the question was how do we ensure that it is visible and cited correctly – both in classic Google search and in the AI-powered search spaces that are emerging. We went through an AI discoverability audit of our website to understand where we stand today and get concrete recommendations on what we should prioritize next.
What makes Eugene truly valuable in this is that he knows what he’s talking about. A lot of this work can be done with AI tools, but separating signal from hallucination, and actually prioritizing the right interventions over each other – that takes experience. It’s nice to have someone to chat with both during and after the implementation, not just get a report and be left alone with it.”
Kalle Söderman
Growth Product Manager at Fishbrain
Fishbrain
5/5
“Mex hired Topdog to improve our ranking on commercial keywords and reverse a negative trend in traffic. The project focused on content, technical SEO and improved information structure on about 50 of our converting pages.
Topdog is in our opinion one of the best SEO agencies we have worked with. They combine strategy and execution – from content production and landing pages to technical solutions.
What stands out is their execution power and commercial focus. The work was data-driven and linked to business benefit, not just ranking. In addition, they were very committed.
The result was improved visibility, better structure and we learned a lot about the web during the project.”
Henric Gustafsson
VD
5/5
We hired Topdog to help with technical SEO, and are very satisfied with the collaboration. They have shown that they know their stuff, especially when it comes to more advanced technical challenges. Eugene, who has been our manager, has been both knowledgeable and responsive – a reliable partner to have with us in the work.
We appreciate Topdog’s ability to adapt to our conditions and needs. It has been a nice and professional collaboration all the way, and we feel that we have gained both concrete insights and implementation together with our engineering department.
We at Roxtec continue to use Topdog for our global search engine optimization
Jonas Lindblom
Global Digital Marketing Manager
Roxtec
Frequently asked questions about Shopify SEO
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What is Shopify SEO?
Shopify SEO is search engine optimization built around the Shopify e-commerce platform. The work covers technology (URL structure, duplicates, load time), content (category and product copy), links and user experience – all with an eye on what you can and can't control in Shopify.
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Can you do SEO on Shopify?
Yes. Shopify's default settings are decent enough, but the platform's fixed URL structure and reliance on apps mean stores that actively work on SEO clearly outperform those that rely on the defaults. Most things can be optimised — you just need to know where the limits are.
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Which SEO agency is best for Shopify?
Look for an agency with a track record on Shopify in Swedish projects, one that focuses on implementation rather than just reporting. At Topdog, Shopify stores are part of our wider e-commerce SEO work, and we're happy to be measured against our customer satisfaction.
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Do I need a Shopify SEO consultant, or can I do it myself?
You can handle the basics yourself: titles, alt text, category copy. An SEO consultant with Shopify experience makes the biggest difference on the technical side — duplicate handling, internal linking, Core Web Vitals – and in prioritising what actually moves sales.
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Do you build Shopify stores too?
No. We're an SEO agency, not a web agency – we don't build your store, we make sure it gets seen and sells. If you need development work, we're happy to team up with your existing agency or technical team.
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What does Shopify SEO cost?
It depends on your starting point and ambition. Our e-commerce clients typically invest between SEK 250,000 and SEK 1.5 million a year in SEO. A free SEO audit will give you a clear picture of where your store stands.