An SEO Consultant Who Delivers – Not Just Advises

  • A structured, well-organised approach to your SEO, led by a senior consultant
  • Senior SEO consultants with over 10 years of experience
  • Clear, measurable goals
  • A proven, collaborative process for SEO delivery
  • Sweden’s top-rated SEO consultancy, according to Clutch.co
  • Automated, scalable implementation
  • Full ownership of SEO and AI search

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Do You Need Help From an SEO Consultant?

  • Get in touch

    Contact us to find out more about Topdog's SEO consultants

  • Meeting

    We schedule a meeting to discuss how we can help you.

  • Analysis

    We carry out an analysis based on your specific situation.

  • Proposal

    We put together a project and cost proposal.

Topdog is an experienced SEO consultancy that helps businesses improve their visibility on Google and attract new customers. Our senior consultants rely on proven, data-driven, transparent strategies to deliver lasting results – more traffic, more conversions from the search results, and a stronger digital presence. With Topdog, you get an SEO partner focused on maximising your business potential through effective search engine optimization.

How much does an SEO consultant at Topdog cost?

An SEO consultant at Topdog costs SEK 1,200–1,800 per hour depending on their role and expertise: a technical SEO specialist costs SEK 1,400/hour, a Head of SEO SEK 1,600–1,800/hour, and a content manager or SEO project manager SEK 1,200/hour. Most projects involve several roles, so the final cost depends on the mix of expertise your project requires.
In practice, we rarely work on a purely hourly basis. Most clients instead choose a fixed-price project with defined objectives, direction and activities agreed in advance. This means the total cost is known before you start and avoids the incentive created by a traditional retainer, where the agency earns more the less work it does. If you want to test the partnership before making a larger commitment, we often run a test project costing SEK 30,000–50,000 over 1–2 months.

See the full cost of SEO – hourly rates, fixed-price projects and what affects the price →

Why Hire SEO Consultants From Topdog?

  • Seniority and expertise: Topdog’s consultants are simply in a different league. Every search consultant on the team brings at least 10 years of international SEO experience.
  • Direct access: you’ll work directly with a content or SEO consultant, with no middlemen – no project managers, no account handlers standing in the way.
  • Personal commitment: this is central to everything Topdog does.
  • A clear process: our consultants work to a defined method for delivering both SEO and content.
  • Strong project management: Topdog’s consultants know how to drive and manage projects through to lasting change.
  • A particular strength: technical SEO, AI and content – areas where our consultants really shine.
  • Genuine adaptability: we fit around each client’s circumstances, not the other way round.
  • Fast results: whether we speed up content production or focus on technical improvements measured through Google, we help clients scale quickly and generate more traffic and conversions.
  • Deep expertise: we know our way around both AI in general and AI SEO optimization specifically.

Sweden’s Top-Rated SEO Consultancy, According to Clutch.co

Topdog holds the top spot among consultancies on Clutch.co – the world’s leading site for consultancy rankings.

Clutch badge showing that Topdog is the best SEO agency in Sweden.

 

The Impact of Working With Topdog’s SEO Consultants

  • A process built for results: Topdog’s approach improves your rankings, drives traffic from Google, and lifts conversion rates – all of which adds up to more sales.
  • More value from your investment: this proven method gets more out of every hour spent with your SEO consultants.
  • Informed decisions: success starts by making a well-founded choice about your SEO approach.
  • Clarity: your colleagues know exactly what needs to be done, and why.
  • The right priorities: every task is weighed against everything else running in your organisation.
  • Greater in-house knowledge: your team builds real understanding of Google, SEO, AI and your own users.

SEO Services Topdog Can Help You With

Below is a selection of the specific SEO services we offer as an SEO agency. Click through to find out more about each one.

The SEO Process Topdog Follows

Search optimization is a complex process built from many different types of activity. Success depends on a strategy that covers all four areas – technology, external links, content and user experience. On top of that, the strategy needs to be grounded in your organisation’s own capabilities and business situation.

When Topdog’s Google SEO experts start work on your business, we always begin with your existing ways of working. First, we meet – either in person or in a well-organised video call. From there, we develop a strategy for weaving Google SEO into your existing operations.

SEO isn’t a quick fix you do once and forget. It needs to become a natural part of how your business operates – something that lives on long after our work is done. We define what good SEO looks like individually for every client, and build a tailored project plan around clear, measurable goals. Here are a few questions that plan needs to answer:

  • What do you want to achieve with SEO and digital marketing?
  • How involved do you want your team to be?
  • Do we need to involve a third party, such as a web agency?

With a coherent method and clear, measurable goals, we’ll achieve SEO success together.

SEO Consultants for AI Optimization

Looking for an AI SEO consultant who also understands traditional search engine optimization?

Topdog offers hands-on help with AI optimization. In our view, AI SEO should be integrated into standard SEO as closely as possible. That said, it’s also a slightly different discipline – one that needs to be built on solid, conventional SEO foundations to actually work in practice.

For us at Topdog, AI SEO consultancy work is primarily about content. That’s where the biggest gains lie: answer-ready structure, clearly defined entities, strong E-E-A-T signals, and a format that AI tools such as ChatGPT, Perplexity and Google AI Overviews will actually cite.

On top of that come a handful of technical specifics – the right schema markup, semantic HTML structure and reliable indexing in Bing – but the foundation is always well-structured content with clear authority.

It also means that thorough keyword research is essential for AI search success. Without a clear site structure and well-thought-out content themes, AI tools lose their bearings – just like Google does.

Topdog’s AI SEO consultants work across three complementary disciplines for AI visibility:

  • GEO SEO– Generative Engine Optimization, to appear in Google’s AI-generated answers
  • AEO SEO – Answer Engine Optimization for ChatGPT, Claude and Perplexity
  • Programmatic SEO– scaling up your website’s content in an automated way. This service is mainly aimed at ecommerce businesses, with a few exceptions.

If you’re looking for an SEO consultant who can help with AI search optimization and understands its connection to traditional SEO, Topdog is a strong choice. As an AI SEO consultancy, we always look at the whole picture – keyword research, site structure, content and the technical signals that determine whether you’re cited in AI answers. The real goal, though, isn’t AI SEO itself – it’s conversion.

Below is a result from a client we worked with during the second half of 2025, where the goal was to increase their presence in Google AI Overviews:

Graph showing the development of a website in Google AI Overviews.

 

Results From Hiring Topdog’s SEO Consultants

Below is the development for two companies in highly competitive industries, where Topdog’s consultants led the delivery of the SEO project.

The development in Google where Topdog’s SEO consultants have been responsible for the implementation.

The case below is likely the most successful SEO result in this particular industry – the finance sector.

Example of successful SEO for a brand in the finance sector, where Topdog’s SEO consultants led the SEO project.

Our Clients

Anticimex, logga
Care of Carl logga
Zensum logga
Danske Bank logga
Lannebo logga
Postnords logga

Why Should You Hire Topdog's SEO Consultants?

At Topdog, we offer:

  • Secure, transparent processes for delivering SEO
  • Clear reporting on analysis results
  • An approach tailored to your situation and processes
  • Genuine interest in you as a client and in your business
  • Adaptability to your specific circumstances
  • Insights that lead to results
  • Seniority and ownership
Varför anlita Topdog

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FAQ: Topdog's SEO Consultants and SEO

  • What does an SEO consultant do?

    An SEO consultant helps your business rank higher in Google and AI search – and turns that visibility into real business. The work covers four areas: technical SEO, content, user experience and external links. Topdog's consultants analyse, plan and deliver the work together with you, against clear, measurable goals. The focus isn't on rankings for their own sake, but on the traffic and conversions that actually move the business forward.

  • Why hire an SEO consultant from Topdog?

    At Topdog, you work directly with a senior SEO consultant – no project managers or account handlers standing in between. Every consultant on our team brings at least 10 years of international SEO experience, and the same person analyses, plans and drives the work with you throughout. That means shorter decision-making chains, higher quality and a faster pace. Topdog is also Sweden's top-rated SEO agency on Clutch.co.

  • What does it cost to hire an SEO consultant?

    Topdog works on a project basis, with clear planning and a cost proposal – not standardised retainers. The price depends on your situation, your goals and the scope of the project. We always start with a meeting and an analysis of your specific situation, after which we put together a project and cost proposal. That way, you pay for concrete delivery tied to business goals, rather than a generic monthly fee. An SEO project typically costs somewhere between SEK 50,000 and SEK 400,000, depending on ambition and the scale of the challenge.

  • How long does it take before SEO delivers results?

    SEO isn't a quick, one-off fix – it's a long-term change process that needs to become part of how your business operates. The timeline depends on your starting point, competition in your industry, and how quickly improvements can be implemented. Topdog works in a data-driven, long-term way, always with a clear commercial focus, and we define together with you what good results look like and how they're measured.

  • What SEO services does Topdog offer?

    Topdog delivers technical SEO, content and information architecture, SEO strategy, UX & SEO, and analysis and reporting. Specific services include keyword research and strategy, website SEO audits, technical SEO, ecommerce SEO, site migrations, local and international SEO, content and link strategy, and AI SEO. We also use technology and AI to automate parts of the website – for example, by scaling up the number of converting pages.

  • Can you help with AI SEO and visibility in ChatGPT and Google AI Overviews?

    Yes, Topdog helps businesses get cited in AI answers by integrating AI SEO into standard search engine optimization. For us, AI SEO is primarily about content: answer-ready structure, clearly defined entities, strong E-E-A-T signals, and a format that ChatGPT, Perplexity and Google AI Overviews will actually cite. On top of that come technical elements such as the right schema markup, semantic HTML and reliable indexing in Bing. We work across three complementary disciplines: GEO (Generative Engine Optimization), AEO (Answer Engine Optimization) and programmatic SEO.

  • Is Topdog good at technical SEO?

    Technical SEO is one of Topdog's core areas — we improve indexing, rendering, performance, structure and scalability. Our consultants are particularly experienced with technically complex websites in sectors such as finance, ecommerce and media. We always combine that technical foundation with content and strategy, since it's the interplay between the two that drives real results.

  • What's the difference between a freelance SEO consultant and Topdog?

    With Topdog, you get a small, senior team where every consultant has deep specialist knowledge – not a single generalist working alone. You still work directly with the expert, but you also get access to specialists in technical SEO, content, UX, links, data and AI SEO. That lets us run SEO as a genuine change programme on complex sites, rather than a series of one-off, disconnected fixes.

  • Does Topdog only work in Stockholm, or across all of Sweden?

    Topdog is based in Stockholm but works with clients across Sweden and Scandinavia – as well as in countries such as the US, the UK and Germany. Because the work is data-driven and carried out digitally alongside you, where you're based matters far less than you might think. Many of our Swedish clients also run international operations, which we support too.

  • What kinds of clients and industries does Topdog work with?

    Topdog works with both B2B and B2C companies, mainly mid-sized and large businesses looking to scale their organic visibility. We have particular experience with technically or editorially complex websites in finance (loans, insurance, asset management, payments), ecommerce, media and B2B/SaaS. Topdog is the best fit if you're looking for a partner that delivers – not just one that advises.

  • How do we get started with Topdog?

    You start by getting in touch. From there, we schedule a meeting, analyse your situation, and put together a project and cost proposal. We always start from your business's existing ways of working and build a tailored project plan with clear, measurable goals. From that point, we deliver the SEO work together with you.

  • How does Topdog measure the results of SEO work?

    Topdog measures SEO by its impact on the business – not just clicks and rankings. We set clear, measurable goals from day one and continuously track how the work contributes to traffic, conversions and new business. Reporting, education and buy-in across your organisation are all part of the delivery, so everyone understands what's being done and why.