Need help switching websites or running a site migration?
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Contact usGet in touch for more information about switching websites (site migration).
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Meeting
We'll arrange a meeting to discuss how we can help you.
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Analysis
We carry out an analysis based on your unique situation.
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Quote
We provide a proposal covering scope and cost.
Planning to switch CMS or redesign your website? When you do, it’s common to lose rankings and traffic from Google. At Topdog, we have a process in place to keep any drop in Google traffic to an absolute minimum – and your traffic might even increase.
If you need help or advice when switching CMS or website in Stockholm, Uppsala, Gothenburg or Malmö, among other places, don’t hesitate to get in touch.
Who needs to think about SEO when migrating a website?
If you’re migrating your website, you should keep search engine optimization in mind if you:
- Are a CTO or technical lead tasked with making sure the new website performs better from an SEO perspective.
- Are a marketing manager responsible for leads and traffic to your website.
- Are a CEO concerned about traffic and revenue when your company gets a new website.
- Run a digital agency and find that SEO and Google can feel difficult and risky, and want to make sure that building a new website for your client delivers benefits rather than drawbacks.
How does Topdog handle site migrations?
When you switch websites, both the technology and the user experience change – and the link structure and content can be affected too. From Google’s perspective, this makes the site look like an entirely new product, and often a worse one than before.
It’s also common to change the URL structure at the same time. For this to go well, you need a dedicated process that helps Google understand what’s actually happened.
Topdog’s process for migrating your site
When migrating sites, we at Topdog follow a four-step process:
1. Analysis and requirements: reviewing the plan for gaps
There’s often already a plan in place for what the new site will look like. Based on that plan, we assess it and give you feedback on what’s missing or needs improving. The factors we consider are technology, content and user experience.
If one or more of these factors falls short, you’re almost certain to see a drop in traffic. That’s why it’s important to bring the SEO agency into the project as early as possible.
This step results in a detailed set of requirements that’s used throughout the project.
2. Pre-launch
By this stage, the site is far enough along for us to review it in the development environment. Working from the list of requirements, we go through the site and give you feedback on what does and doesn’t work from Google’s perspective. At this point, we can also start putting together forecasts for how your new website will perform in Google.
3. Launch analysis
Around the time of launch, we evaluate the site against the requirements again. You then get our feedback along with an action plan.
4. Post-migration analysis
After around a month, there’s enough data for us to work with you to map out what’s happened and draw conclusions. From there, we put together a list of activities for you to take forward.
Why choose Topdog for switching websites or site migration?
At Topdog, we offer:
- Reliable, transparent site migration processes
- Clear technical project planning
- A process tailored to your technical department
- Genuine interest in you as a client
- Flexibility around your circumstances
- Hands-on delivery that gets results
Our services related to switching websites or site migration
Our clients
Reviews
5/5
“Fass carried out an extensive and technically demanding site migration together with Topdog. The project was characterized by very high quality requirements, both from a regulatory and technical perspective, which meant that many details needed to be thoroughly worked through and correct.
Topdog took clear responsibility for the technical SEO throughout the entire process and worked in a structured way together with our internal teams. Their strength lay not only in the technical expertise, but in the ability to translate analysis into concrete implementation. The site migration was completed without any errors.
Eugene from Topdog has been a key person in the work. His deep expertise in technical SEO, combined with a meticulous and solution-oriented approach, created confidence throughout the project. He quickly understood both our technical conditions and our operational requirements, could prioritize the right efforts at the right time, and when needed, go the extra mile.
An important success factor was that Topdog’s way of working fit well into the technical processes we built up within the project. The work was driven iteratively and agilely, with clear priorities, continuous check-ins, and rapid feedback between the teams. Topdog functioned as an integrated part of our development process rather than as an external supplier, which created momentum, quality, and shared responsibility for the result.
For organizations with complex websites and high quality requirements, I can warmly recommend Topdog as a partner in technical SEO and migration projects.”
Anna Wessling
Head of digital & datadriven services
Fass
5/5
We at eKompass hired Topdog to assist our e-commerce client with a complex website migration, where the site needed to be split into two parts after a company sale. Topdog acted quickly and adapted to our existing technical processes and the client’s needs. Their professionalism and efficient working methodology made the project successful and the collaboration easy. I can highly recommend Topdog to other e-commerce clients.
Göran Joelsson
Senior eCommerce Consultant
eKompass
5/5
Gilion (formerly Ark Kapital) faced a tough challenge: We needed to rebrand and change our domain to succeed in the US market. At the same time, we wanted to keep our traffic from Google and also improve it. That’s where Topdog SEO came into the picture.
We didn’t want to buy a “one-size-fits-all SEO” and hope for the best, but rather do a lot of the work ourselves with changing the URL. Topdog was responsive to my needs and the organization’s. They created a process specifically for us and helped us implement it in a practical way.
What really impressed me was their flexibility. When we needed to postpone the implementation of the project, it was no problem. When we encountered last-minute problems, Topdog went the extra mile to solve them, even when it was almost Christmas Eve.
A big thank you to Christian & Volodymyr who put in the extra work during the process and for the calm and warmth they gave us throughout the project. This is not the first time we have collaborated and definitely not the last!
Carl Lager
Growth Marketing Director
Gilion
5/5
When you work with Topdog, you notice that they have a genuine joy about SEO and content and a goodwill. Topdog wishes us the best. I can absolutely recommend others to work with Topdog. This applies especially to those who need to anchor SEO in other parts of the organization to make it work. That’s where Topdog is great.
Ruth Länsman
Marknadschef
Ambea