SEO UX with Topdog

We hired Topdog to improve how we work with SEO at Allt om Juridik. The project included keyword analysis, UX, content production, technical SEO, and help implementing all the improvements.

What was especially good about working with Topdog was their process and ability to drive the work forward in a well-structured and flexible way. The experience of the collaboration and working style was both straightforward and pleasant. Isabelle, who led the project, was engaged and knowledgeable, with a strong understanding of both user experience and our business goals.

We also appreciated the close dialogue that made the collaboration feel unpretentious and easy. Topdog wasn’t just advisory — they actually helped us get things done, which was valuable to us.

For us, Topdog has been a knowledgeable and dedicated SEO partner with a solid understanding of how content, UX, technology, and organization need to work together with the business to create results.

We at Prisjakt hired Topdog to strengthen our SEO at a time when AI is rapidly changing how people search.

We at Prisjakt hired Topdog to strengthen our SEO at a time when AI is rapidly changing how people search. The assignment covered both strategy for AI search and hands-on technical SEO.

What stands out about Topdog is that they understand that SEO is not a side project for companies like Prisjakt — but part of the product. They adapted to our sprints, joined planning sessions and stand-ups, and worked alongside our in-house SEO team rather than separately from it. This resulted in both knowledge transfer and execution power.

Eugene Melnykov, Head of SEO at Topdog, has contributed deep technical SEO expertise and a strategically sharp working approach. Clear communication, data-driven testing and no unnecessary fluff.

We warmly recommend Topdog to other product-driven companies that want to take SEO seriously — both in classic Google search and in the new AI search.

We have been working with TopDog for a while now, and when we needed to address the issue of AI discoverability, it was a natural step to involve Topdog and Eugene again.

Fishbrain sits on one of the world’s most complete collections of fishing data, but the question was how do we ensure that it is visible and cited correctly – both in classic Google search and in the AI-powered search spaces that are emerging. We went through an AI discoverability audit of our website to understand where we stand today and get concrete recommendations on what we should prioritize next.

What makes Eugene truly valuable in this is that he knows what he’s talking about. A lot of this work can be done with AI tools, but separating signal from hallucination, and actually prioritizing the right interventions over each other – that takes experience. It’s nice to have someone to chat with both during and after the implementation, not just get a report and be left alone with it.”

“Fass carried out an extensive and technically demanding site migration together with Topdog. The project was characterized by very high quality requirements, both from a regulatory and technical perspective, which meant that many details needed to be thoroughly worked through and correct.

Topdog took clear responsibility for the technical SEO throughout the entire process and worked in a structured way together with our internal teams. Their strength lay not only in the technical expertise, but in the ability to translate analysis into concrete implementation. The site migration was completed without any errors.

Eugene from Topdog has been a key person in the work. His deep expertise in technical SEO, combined with a meticulous and solution-oriented approach, created confidence throughout the project. He quickly understood both our technical conditions and our operational requirements, could prioritize the right efforts at the right time, and when needed, go the extra mile.

An important success factor was that Topdog’s way of working fit well into the technical processes we built up within the project. The work was driven iteratively and agilely, with clear priorities, continuous check-ins, and rapid feedback between the teams. Topdog functioned as an integrated part of our development process rather than as an external supplier, which created momentum, quality, and shared responsibility for the result.

For organizations with complex websites and high quality requirements, I can warmly recommend Topdog as a partner in technical SEO and migration projects.”

We have hired Topdog on several occasions for SEO work, including content, keyword analysis, website structure, UX and overall strategy. The collaboration has worked very well from the start.

What distinguishes Topdog is their commitment and flexibility combined with high professional skills. They have a clear commercial understanding and are good at connecting SEO work to business benefits, not just traffic.

Topdog are proactive, easy to work with and quick to adapt to our needs and conditions. We experience them as a partner rather than a supplier, and they contribute both strategic thinking and practical implementation power.

We can highly recommend Topdog to companies looking for a knowledgeable and committed SEO agency with a focus on results.

As a former SEO Manager at Keystone Education Group, I was responsible for a complex, international and extensive digital infrastructure with +10 million monthly visitors from Google. We needed a partner who could not only provide strategic SEO advice, but also handle deep technical challenges – and that’s where Topdog, led by Eugene, really excelled.

Our environment required technical knowledge, structured processes, testing and an understanding of how different systems work together, to be able to move a site as large as ours. Topdog showed great skill in adapting their work to our requirements, and their methodical approach to testing, documenting and improving made the collaboration both safe and efficient.

Another important part was presenting SEO strategies to our management team – not just what needed to be done, but also why. Topdog managed to communicate this clearly, data-driven and with strong business logic, which gave us the buy-in to implement the changes. Our internal teams then worked with Topdog to implement the strategy together.

Topdog is an agency that combines technical excellence with business understanding and a genuine desire to deliver results. I highly recommend them to anyone who needs an SEO agency for companies with a technically complex online environment.

We carried out an SEO project together with Topdog in early 2025 and are very satisfied with both the collaboration and the result. Christian and Isabelle are knowledgeable, clear and efficient, and they work according to a well-functioning process that makes life easier for us as a customer.

The fact that Topdog also showed tangible commitment and went the extra mile for a successful delivery of course gives it a gold star in the corner.

“Right from the start, I felt that Topdog was truly focused on achieving results. It wasn’t about maxing out hours or following a standardized project template – it was about doing what was actually required to succeed.”

What stands out most about Topdog’s SEO methodology is their flexibility. They adapt to the goal and show a genuine desire to reach it all the way.

“The collaboration was straight to the point – no fluff, no unnecessary overhead. We went straight to what gives effect.”

The clearest acknowledgement came not internally, but from our competitors.
“Several people got in touch and said: ‘You show up everywhere on Google.’ That’s when we realized that our SEO work had really taken off.”

I’ve worked with SEO before, but never this hands-off.
“It gave me a new understanding of how technology and content are connected – and how important it is to look at SEO from a holistic perspective.!

We at PLAYipp enlisted the help of Topdog to boost our SEO in Sweden and Norway. Through a thorough SEO project with keyword analysis, content creation, improved user experience and technical optimization, we achieved the goals we set.

What really made the difference was Topdog’s commitment, flexibility and clear processes that made everything smooth. They not only felt like a reliable partner, but also a really nice bunch to work with. We highly recommend Topdog to all B2B and SaaS companies looking for a committed and reliable digital partner.

We at Fotoklok had the pleasure of collaborating with Topdog on a UX SEO project, and the results have been positive. Despite the fact that the project was not an easy one, Vova & Pontus at Topdog showed impressive energy, adaptability and focus throughout the entire process.

Topdog’s work has had a significant impact on our e-commerce sales. Their understanding of both SEO, e-commerce and user experience has helped us optimize our website in a way that really makes a difference.

We appreciate Topdog’s commitment and recommend Topdog to other companies and e-commerce stores that want to take their digital presence to the next level!

We at Holistic have had the privilege of collaborating with Topdog to improve our SEO for our e-commerce and our internal processes, and we are more than satisfied with the results.
 
Topdog has from the start ensured that we understood what needs to be done, set up goals and then translated them into actions for our organisation or for Topdog. This has led to significant improvements in traffic and sales through Google.
 
Topdog’s strategies are well thought-out and tailored to our specific needs. They have shown a great ability to adapt to our internal processes and changing circumstances.
 
Their dedication also exceeded our expectations. Topdog has truly gone “the extra mile” to help us reach our business goals, and their work has had a clear impact on our digital sales.
 
We warmly recommend Topdog to all companies looking for a reliable, generous and results-driven partner in e-commerce SEO.

We at Sorselestugan have had the pleasure of collaborating with Topdog to improve our UX SEO, conversion and expand our website in Google. The collaboration has exceeded expectations from the first contact where we listened to one of Topdog’s webinars on e-commerce to the final evaluation meeting.

Topdog has shown an extraordinary commitment during the project. They have a strong focus on results and follow up on all efforts in detail to ensure that the goals are met. Both before, during and after the project, they have also been generous with their time, knowledge and expertise in SEO.

We are very satisfied with the results of our project with Topdog and very quickly received confirmation that our collaboration gave the effects we were aiming for. The collaboration with Topdog has been one of the best we have had with a consulting agency and we can highly recommend Topdog to anyone looking for a reliable and competent SEO agency that truly understands what it takes to succeed online.

Lindskrog Long-Term Parking hired Topdog for SEO optimization, and the results exceeded our expectations. Since we started working with them, our website has seen a noticeable increase in both traffic and rankings on Google. Communication was clear and efficient, and the project went smoothly. We are very satisfied with their work and look forward to continued cooperation. In our opinion, Topdog is the best SEO agency.

I hired Topdog to improve the user experience, conversion, and SEO of our converting pages at Brightmill. I highly recommend hiring Topdog for your SEO, especially when it comes to the more challenging parts like UX and user experience.

Reconciling business, conversion, and SEO was a challenge for us. Topdog’s process was constructive for us and we gained a deeper understanding of our users and SEO. The end result exceeded my expectations.

I have worked with many SEO agencies over the years, but Topdog really stands out. If I had to pick the best enterprise SEO agency in Sweden, Topdog is an obvious choice.

What impresses me most is their ability to work with enterprise SEO in complex organizations. Their processes are clearly built to work in large companies with many stakeholders, long decision-making paths and high demands on structure and implementation.

Topdog combines technical SEO, UX SEO and business understanding in a way that actually works in practice and generates growth and customers. Toddog’s approach to UX and technology fits well with the customers’ own processes, which means that the SEO work does not get stuck in theory but leads to real implementation.

I also appreciate their adaptability. They understand that each organization has its own conditions and adjust the work accordingly, without compromising on quality or direction.

With Topdog, you are simply in safe hands. For companies that need a partner that can handle both complexity, technology and user experience, Topdog is one of the strongest options on the market.”

BG Institute hired Topdog for research and to scale up the visibility of our website in Google using technology and UX.

We managed to quintuple the size of our website. Driving projects like this when it is the first time working together, with limited resources and many stakeholders, is not the easiest. It worked because Topdog made sure it worked. Topdog has a level of commitment far beyond the ordinary. Topdog is exceptional at technology, UX, and making projects work in the real world. I can warmly recommend Topdog to anyone who needs help with SEO.
 

We at Danske Bank have worked with Topdog SEO for a long time to improve our search engine optimization for mortgages and related pages in particular. Topdog’s team has shown great and deep expertise in all areas of SEO. This has led to very good results, in the form of improved rankings, increased visibility, increased traffic and more conversions.

Topdog has shown an ability to adapt to our specific needs and circumstances. They have always been available, pleasant, flexible and had a good pace during all our projects. I highly recommend Topdog to all companies looking for a committed, knowledgeable and reliable SEO partner.

We at Paralox have had the pleasure of working with Topdog, and I have to say I am incredibly impressed. As the founder of Paralox, I am focused on business development and sales and I was looking for an SEO agency that didn’t just talk about SEO but could also “tie the knots” with our goals. TopDog turned out to be a uniquely good choice…

We purchased a number of services from Topdog, such as Content, UX SEO with project management. In my opinion, Topdog has the know-how, they are professional but above all, they have an unusual quality that many probably underestimate. They have the ability to be active and supportive partners to ensure that the project plan is really driven through…even within the parts of the project that are not their responsibility, by ensuring that we also complete our vital promised parts in various projects.

In summary, I am very satisfied with Topdog and I would gladly use them again and I would more than gladly recommend them to others who are looking for a skilled SEO agency with an understanding of the business. Topdog takes the whole picture and business results seriously, but above all, they tie the projects together!

When we at Zensum chose Topdog as our SEO/content production partner, we had two major areas we needed help with:

-Develop a long-term SEO strategy for Sweden and Norway.
-Scaling our content production efficiently.

Using a combination of careful keyword analysis, structured working methods and tailored content strategies, Topdog managed to produce quality content that matched our specific needs. They have also grown into our organization and we have also used them for support to improve UX and design.

Their ability to quickly adjust and adapt to changing market conditions meant that our content planning was always relevant.

I highly recommend Topdog for companies looking to take their SEO and content marketing to the next level.

We have collaborated with Topdog and are satisfied with the collaboration. The challenge when it comes to a company’s SEO is that reality and daily operations often take over and projects tend not to be completed.

What we needed was a driven project manager who could announce that the project was completed. Here, Topdog, led by Isabelle, has been of great value to us.

We have previously collaborated with several other SEO agencies that have not delivered what we expect, but Topdog has not disappointed us, they have rather under-promised and over-performed in our joint project.

For this reason, I can highly recommend Topdog to other companies that need a competent and committed SEO agency.

We collaborated with Topdog for several years.. Their dedication and personal touch is truly a cut above the rest, and they’ve been incredibly constructive and flexible in working out solutions to our problems together with our teams. They helped us in every conceivable aspect of site building, design, and content production – all with tangible SEO results that focused on real value rather than vanity metrics.

Topdog is an agency that really gets things done, rather than handing you a nice-looking presentation deck and expecting you to do all the work. No task has proven too big or small for them to roll up their sleeves and take care of, even in complex circumstances or cases requiring significant scalability.

They’re also open-minded, accommodating, and willing to educate. The focus is clearly on delivering long-term value for the businesses they work with. I would choose Topdog SEO again and I think you should do that as well.

For us as buyers, it is not always straightforward to make a purchase when you are rarely alone in the decision. As the person placing the order, I have other people around me who are involved in the decision and who need to be won over. Not just initially but also continuously throughout the project. This involved both hard information around business value for management, such as a business case, but also softer information for my colleagues who would be involved in doing the work.

Seen from this perspective, I think Topdog stands out in a remarkably positive way. They have both the understanding and the ability to help deliver what you need to make other decision-makers in the organization feel confident.

Topdog is the agency I return to when I do SEO and content marketing.

Topdog SEO is our ultimate sparring partner that delivers beyond expectations every time. On top of that, they are fun to work with.