What Does SEO Cost at Topdog?

An SEO project at Topdog costs between SEK 50,000 and 300,000, always at a fixed price. Hourly rates range from SEK 1,200–1,800 + VAT depending on role. A trial project, which some clients prefer to start with, costs SEK 30,000–50,000 and takes 1–2 months.

The price is set per project, with clear goals, direction and activities – not as an ongoing monthly retainer. On this page you’ll find all our prices, what’s included, and what SEO costs in Sweden generally.

Topdog’s prices at a glance

Guide prices: the exact figure depends on who runs the project and which skill sets are involved.

All prices are exclusive of VAT. Invoicing runs monthly over the course of the project, with 30 days’ payment terms.

Hourly rates at Topdog

Some projects blend skill sets at different price points – which is why we prefer to set a fixed project price rather than bill by the hour. Read more about what an SEO consultant does.

What do SEO agencies in Sweden cost generally?

A Swedish SEO agency typically charges SEK 800–2,000 per hour. Ongoing monthly retainers usually sit at SEK 8,000–15,000/month for smaller engagements, SEK 15,000–30,000/month for medium-sized ones, and SEK 30,000–60,000+/month for larger sites and e-commerce. Defined projects usually cost SEK 30,000–400,000 depending on scope.

Topdog sits in the upper half of the market for hourly rates – but in return, we remove the open-ended bill. You know the total cost before the project even starts.

The benefits of project-based SEO at a fixed price

Project-based SEO at a fixed price gives you cost control, the right incentives, and a more effective way of working than an ongoing monthly retainer.

• Cost control. The total price is known before the project starts. No open-ended bill that grows month by month.
• The right incentives. With a monthly retainer, the agency profits from doing fewer activities – every hour not spent improves the agency’s margin. In a fixed-price project, it’s the opposite: the agency benefits from reaching the goal as efficiently as possible. “Show me the incentive and I’ll show you the outcome,” Charlie Munger said.
• More effective for your organisation.Almost no organisation can work on SEO 24/7, all year round. A defined project lets you focus for a set period, with a delivery process that works, then you return to your core business. Most of our clients run 1–2 SEO projects a year.
• It gets done. Goals, direction and activities are defined before the start, the work is planned, and tickets are logged in your systems. If it’s planned, it gets done.
• A measurable end point. The project is measured against agreed goals. We favour conversion data over click data.
• The knowledge stays with you. Documentation and learning throughout the project mean your organisation knows more about SEO afterwards, not less.

Some organisations need an ongoing setup for the supplier relationship. In that case, we work with clear quarterly goals within the agreement, never with open hours and no direction.

What’s included in the price? The entire delivery is included: process, senior consultants, and involvement throughout the whole project. Not just a report with recommendations.

• A clear three-step process.Insight and research: current state, problem areas, prioritised areas for improvement with an estimated business impact, a roadmap, and a recommended starting point – you choose where we begin. Then agile delivery in 2–4-week cycles with project meetings, testing and feedback. Finally, measurement against agreed goals – we favour conversion data over click data.
• Concrete deliverables. Keyword research with primary keywords per page, a map of your future site structure, content requirements per page (title, description, H1), wireframes and technical requirements. A finished package your web agency can implement directly.
• Delivery within your systems. We write clear action tickets directly in your project tool (for example Jira or Trello) and take part in your technical process, including standups with your development team.
• Quality assurance before launch.Technical QA and testing of technical function – without this, errors often ship live. Most agencies skip this step.
• Knowledge that stays with you. Documentation that outlives the project – your organisation ends up knowing more about SEO, not less.
• Senior consultants all the way through. Our consultants have, on average, over 10 years’ experience in SEO and stay with you for the full project.

What affects the price?

Four things decide it: the size of your site, your CMS, your own resources, and your technical supplier’s capability.

• Your resources and capacity: the most common bottleneck. Clients often underestimate how much time delivery takes. Even something as seemingly simple as uploading content takes a fair amount of time. If you’re short on your own resources, we take on a larger share of the work, and the price increases.
• CMS: For example, WooCommerce is more expensive to work with than Shopify – more friction and more legacy issues. Custom-built systems can go either way: often better results, but they demand more resources.
• Size of the site: more pages and templates mean more work.
• Your supplier’s technical capability: a strong in-house team or technical supplier lowers the price; a weak one raises it.
• Volume of content: in content projects, the price is driven by how much needs producing, updating or removing.

What do you get for your money?

Three examples from client projects:

• Kustvillan: 6× more leads in 24 months
• Lindskrog: +40% conversion
• Fotoklok: +30% traffic and +25% conversion

Topdog holds a 5.0 rating from 63 client reviews and is trusted by clients including Danske Bank, Tradera, PostNord and Anticimex.

Is SEO worth the money?

Yes, provided the work is actually carried out, not just investigated. SEO is an investment with growing returns: what you build keeps delivering after the project ends, unlike advertising, which stops the day you stop paying. The right question isn’t “what does SEO cost?” but “what does each new customer via SEO cost compared with other channels?”. A trial project for SEK 30,000–50,000 is the cheapest way to get that answer for your own site. New to the subject? Start with our guide to search engine optimization.

Frequently asked questions about SEO prices

What does it cost to hire an SEO agency in Sweden?
Typically SEK 800–2,000 per hour, or SEK 30,000–400,000 for a defined project. At Topdog, a project costs SEK 50,000–300,000 at a fixed price.

What does a 3–6 month SEO project cost?
At Topdog, usually SEK 75,000–300,000 depending on type and scope. A smaller trial project of 1–2 months costs SEK 30,000–50,000.

What does SEO cost per month?
We don’t bill by the month but by the project. You pay monthly as the project runs, but the total price is fixed and known in advance. Market monthly retainers typically sit at SEK 8,000–60,000/month.

What does an SEO consultant cost per hour?
At Topdog, SEK 1,200–1,800 + VAT depending on role. The Swedish market sits at SEK 800–2,000 per hour.

Is it worth paying for SEO services?
Yes, when the work is genuinely carried out. Our client projects have delivered up to 6× more leads in 24 months. Start with a trial project if you want to measure the effect before committing to something bigger.

Want to know what your project would cost? Request a quote – you’ll get a fixed price with goals, direction and activities defined before the start.