Christian Rudolf – Founder and CEO of Topdog

My name is Christian Rudolf, and I own and run Topdog, an SEO agency in Stockholm. I work as an SEO consultant and internet marketer, specialising in SEO expertise and hands-on execution.

Topdog is an AI SEO agency and content agency for larger brands and websites looking to succeed with their SEO or content marketing projects. I run Topdog and work as a search engine consultant because I’m good at getting people to do the right thing, in the right order — which makes me well suited to solving complex problems, not least in digital marketing.

If you’d like to know what our clients think about working with Topdog, with me and my colleagues, Topdog’s reviews page is a great place to start: more than 60 clients have shared their experience there.

Topdog is based in Stockholm, but our clients are spread across Sweden and abroad. We work with SEO throughout Sweden, although most of our clients are based in Stockholm, Malmö and Gothenburg.

My experience in digital marketing

• I’ve built over 20 years of experience in digital media, including more than 15 years in search and SEO. I left the finance industry in January 2000 to launch my first e-commerce business, and I’ve been in the internet space ever since.
• I’ve worked on search, digital strategy and digital marketing for major, well-known Swedish brands such as Betsson, Postnord, several banks, Anticimex, Lannebo, Haypp Group, Tradera and many more.
• I’m an experienced digital project manager and team leader, comfortable running projects end to end.
• I’ve built strategic and tactical experience ranking in some of Google’s toughest verticals — including gambling, finance and travel — across the whole of Scandinavia, and I’ve also worked on SEO globally, including in the US, on an ongoing basis.
• I’ve built a career selling complex services — SEO, content and business development worth over SEK 50 million.
• I’ve also worked extensively with Google Ads, affiliate marketing, e-commerce, link building and content.
• I’ve built scalable, tailored processes for search, SEO and successful digital marketing over 15 years.
• I’ve been running the SEO agency Topdog since 2014.
• In my spare time, I enjoy pugs (yes, the dog breed), the outdoors, the internet (yes, I work with one of my hobbies), Macro, personal development and meditation — coffee is my only vice in life.
• I live in Stockholm but work on SEO and Google projects across the country and abroad.
• Topdog has been nominated for the European Search Awards 2026, together with Fass.se.

Presentations on SEO & SEM (in Swedish)

Below are a few examples of talks and presentations I’ve given. On top of that, Topdog runs six to seven webinars every year. Here are three I’d recommend: one on how to build keyword strategies and what they need to cover, one on how AI search works, and one on Google AI Overviews — Google’s new AI-driven search results.

“Sweden’s biggest PLA advertisers” – a presentation I gave at IAB’s annual search seminar.

“Catena Media: Hit or Miss?” – I took part as a panellist and speaker at Redeye’s annual seminar on the gambling industry.

“3 SEO Trends Google Doesn’t Want You to Know About” – my presentation at Webbdagarna in Gothenburg.

You can also book me as a speaker on SEO, AI and digital marketing.

Podcast episodes I’ve featured on as an expert (in Swedish)

In spring 2024, I appeared on Detaljhandelspodden, where we discussed Google’s new AI search, GEO SEO, and the SEO challenges facing retail companies.

You can listen to the episode below:

Below is an episode from the Swedish podcast Marknaden, in which we discuss possible changes to Google’s business model driven by Google SGE. The episode was recorded in spring 2024.

Link to Ktnt below, where I appeared as an SEO expert to explain the SEO side of content marketing.

Ktnt om SEO och Content marketing

Media

Below are a few examples of the media citing me and Topdog as a source.

SEO trends 2024 in Market.se – covering, among other things, how AI will affect search results in 2024.

Best and worst retailers in Google, H1 2022, in Market.se – rankings of which major Swedish e-commerce retailers perform best in search engine optimization.

“How mobile-friendly are Swedish e-commerce retailers?” – Topdog produced the data on how well Swedish e-commerce retailers had optimized their websites for mobile.

“The 100 most expensive keywords in Sweden” – Topdog compiled the data on cost-per-click for different search terms on Google.

Clients, references and SEO case studies

Here’s what a few clients have said about working with me and the Topdog team. If you’d like to read more, we’ve put together a page with references, quotes, videos and the impact we’ve had for clients. If you’d like a list of references to call, get in touch with Christian.

Ramudden, global B2B SEO – we made them as successful online as they are in the real world.

Consector – (video) here we started from scratch and built a traffic and sales machine in one of the toughest sectors around: loans.

Svedea – Anders, former Head of Digital, talks about how we transformed Svedea’s digital business.

Articles I’ve written about SEO & search

What are the most important factors for a successful SEO project

Topdog’s process for creating titles & descriptions that win the click

How can you get in touch with me?

Don’t hesitate to get in touch if you need help with your search engine optimization. Looking forward to hearing from you!

Phone: +46708 14 08 33

Email: [email protected]

LinkedIn: https://www.linkedin.com/in/christianrudolf2/