Pontus Wiitavaara, SEO & Content Marketing Specialist

As a content marketing specialist, I lead content projects from analysis right through to strategy, production and publishing. Whether I’m writing myself, guiding our talented freelance writers, or training AI agents, the goal is always the same: to create content that delivers real value for real people, while still performing well in the search engines.

My areas of expertise

I have particular experience in SEO for loans and finance, as well as e-commerce, but I’ve helped clients ranging from parking to B2B tech SaaS grow their traffic and conversions.

My expertise centres mainly on keyword research, the customer journey, content strategy, analysis and editorial feedback, and I have a strong background as a writer. I see SEO from a holistic perspective. That means I also keep one foot in UX and how it shapes the customer journey.

In the end, successful projects come down to collaboration. I’m a good listener who values soft skills just as much as technical expertise. Whether it’s developing a content strategy, polishing web copy or digging into analytics data, I’m always ready for the next challenge.

What drives me

I love meeting new people and getting a glimpse into different industries. Every project is like a puzzle, and what really gets me going is finding solutions that create genuine value, both for our clients and their audiences. The power of language fascinates me: how the right phrasing can turn a search into a sale, or a question into an answer. I enjoy working in this industry thanks to my warm colleagues and the constant stream of new challenges.

Beyond SEO

When I’m not deep in search data or content strategy, you’ll find me out on the running trails training for a marathon, or singing as a classically trained baritone.

Get in touch

Don’t hesitate to get in touch if you need help with search engine optimization or content marketing, whether you’re in Stockholm, Uppsala, Gothenburg, Malmö, or elsewhere. We work digitally with clients across Sweden, Europe and beyond.

Welcome!