Eugene Melnykov – Head of SEO at Topdog

Hi, I’m Eugene – or Yevhen – and I’m from Kyiv, Ukraine. I’m Head of SEO at Topdog, where I’ve worked since October 2017. I’m a dedicated SEO enthusiast with 12 years of experience researching and implementing advanced SEO strategies for major global companies.

I have extensive SEO experience across a range of competitive industries, including finance (banks and loans), e-commerce (international brands), enterprise, SaaS and B2B companies.

I also lead the most complex website migrations with a steady hand. I apply both international and local SEO techniques to maximise visibility in search results, and use UX and CRO skills to strengthen the user experience and boost conversion rates.

For SPAs (single-page applications built on JavaScript frameworks), my expertise in JavaScript SEO ensures optimal indexing and rendering.

Areas of expertise:

Technical SEO (performance optimization, log file analysis, JS optimization, rendering, international and local SEO), project management, advanced keyword research, UX design, link building, content marketing, search engine advertising (SEA), social media management (SMM) and conversion rate optimization (CRO).

Topdog has been shortlisted for the European Search Awards. In 2024 and 2025, Topdog had the privilege of working on Fass.se‘s migration to an entirely new platform.

Experience with:

• Google tools (GSC, GA, GTM) and Chrome DevTools
• Screaming Frog and Logfile Analyzer
• Ahrefs, Semrush, Similarweb, Majestic and Serpstat
• Botify and Lumar (Deepcrawl)
• Jira, Trello, Notion, Asana, ClickUp and Teamwork
• Figma, Balsamiq and Relume
• Tableau and RStudio
• Buzzsumo
• PowerPoint and Excel