Topdog är finalist i Best SEO på EcomExpo Awards 2026

Topdog is one of eleven finalists for Best SEO at the EcomExpo Awards 2026. Two projects got us here: our SEO work with Allt om Juridik and the SEO migration of Fass.se. The jury will announce the winners on 1 October at the Samsung Conference Center in Vilnius.

Both projects show what happens when SEO actually gets done. At Allt om Juridik, we turned a drop in traffic into an 85 per cent increase. At Fass.se, Sweden’s leading source of medicines information, we migrated the site and kept its visibility in Google. Here’s what we did, and why we think these two projects made the shortlist.

What are the EcomExpo Awards and Best SEO?

EcomExpo is presenting the awards for the first time this year. They recognise the strongest achievements in e-commerce across the Baltics and the Nordics, and Best SEO is one of ten categories. An independent jury scores each entry on objectives, strategy, creativity, execution and results. Results carry the most weight. So do we.

Allt om Juridik: from lost traffic to number one for ‘NDA’

Allt om Juridik, part of Blendow Group, sells legal advice to small and medium-sized businesses. In the first half of 2025, its organic traffic fell by more than a third. On top of that, the company had three services aimed at the same audience, all competing for the same searches.

Our SEO specialist Isabelle Arding developed the keyword strategy and a plan for how to handle the three services. She also designed the page templates, then led the implementation alongside Allt om Juridik’s team. We built new pages, mainly with the help of AI, to answer the legal questions business owners actually search for. Then we quality-checked them. At the same time, we fixed the technical errors that were stopping Google from crawling the site.

The logic is simple. When a small business owner needs a non-disclosure agreement, they often google it before contacting a lawyer. The site that answers the question best wins the customer.

The result:

• Organic traffic grew by 85 per cent.
• Around ten new pages now rank between positions 1 and 6 in Google.
• Allt om Juridik ranks first for ‘NDA’, ‘letter of intent’ and ‘stämningsansökan’ (Swedish for an application for a summons).
• The page on non-disclosure agreements alone attracts around 950 visits a month.

‘Topdog never felt like a supplier. It felt like part of our team. Topdog translates SEO into tangible business value and gets things done.’

Hanna Larsson, Growth Manager, Allt om Juridik

‘Becoming a finalist in an international competition confirms that we’re heading in the right direction. We wanted to turn the traffic around and build a solid foundation for growth, and that’s exactly what we’ve done.’

Andreas Perneby, Head of Marketing & Digital Sales, Blendow Group

Read the full Allt om Juridik case study

Fass.se: an SEO migration with almost no margin for error

Fass is where healthcare professionals, pharmacies, veterinary clinics and the public look up dosages, side effects and interactions. The site ran on technology that predated 2013 and had grown to around 15 million URLs. Session parameters and dynamic variants of the same pages created almost all of them. Googlebot crawled about 150,000 pages a day, yet only 2 to 3 per cent of them had relevant content.

A faulty redirect could show a user the wrong medicines information, so the brief was as much about safety as it was about SEO. The project ran for 24 months, with four development teams in four countries. Eugene Melnykov was Topdog’s SEO specialist throughout. He built SEO into the architecture from day one and stabilised the site before launch, then executed a carefully planned redirect strategy. He also put a risk register, a validation process and a rollback plan in place, in case anything went wrong.

The outcome:

• Around 15 million URLs became roughly 300,000 high-value pages.
• The 100 most-searched medicines kept an average position between 1 and 3.
• Visibility fluctuated by less than 10 per cent during the first 30 days.
• There were no critical 404 errors in the first 14 days.
• The index shrank by around 95 per cent.
• Googlebot now crawls the whole site in 3 to 4 days, down from more than a month.
• Citations of fass.se in AI answers grew from almost zero to around 9,000 a month.

Why we think we made the shortlist

Fass and Allt om Juridik started from completely different places. At Fass, safety and scale shaped everything. At Allt om Juridik, collaboration made the difference. Even so, we worked the same way on both.

Each client worked directly with a senior expert at Topdog. The same person analysed, prioritised and led the implementation. That meant short lines of communication, quick decisions and measurable results. Results are what the jury values most.

‘It’s great to see our work recognised internationally. Allt om Juridik shows that SEO can turn a decline into growth when strategy and execution go hand in hand.’

Christian Rudolf, CEO and Founder, Topdog

Thank you to Allt om Juridik and Fass

Thank you to Allt om Juridik, Blendow Group and Fass. You worked as hard as we did, and we wouldn’t be finalists without you.

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