Content Marketing Strategy

We hired Topdog to improve how we work with SEO at Allt om Juridik. The project included keyword analysis, UX, content production, technical SEO, and help implementing all the improvements.

What was especially good about working with Topdog was their process and ability to drive the work forward in a well-structured and flexible way. The experience of the collaboration and working style was both straightforward and pleasant. Isabelle, who led the project, was engaged and knowledgeable, with a strong understanding of both user experience and our business goals.

We also appreciated the close dialogue that made the collaboration feel unpretentious and easy. Topdog wasn’t just advisory — they actually helped us get things done, which was valuable to us.

For us, Topdog has been a knowledgeable and dedicated SEO partner with a solid understanding of how content, UX, technology, and organization need to work together with the business to create results.

We at Prisjakt hired Topdog to strengthen our SEO at a time when AI is rapidly changing how people search.

We at Prisjakt hired Topdog to strengthen our SEO at a time when AI is rapidly changing how people search. The assignment covered both strategy for AI search and hands-on technical SEO.

What stands out about Topdog is that they understand that SEO is not a side project for companies like Prisjakt — but part of the product. They adapted to our sprints, joined planning sessions and stand-ups, and worked alongside our in-house SEO team rather than separately from it. This resulted in both knowledge transfer and execution power.

Eugene Melnykov, Head of SEO at Topdog, has contributed deep technical SEO expertise and a strategically sharp working approach. Clear communication, data-driven testing and no unnecessary fluff.

We warmly recommend Topdog to other product-driven companies that want to take SEO seriously — both in classic Google search and in the new AI search.

We have been working with TopDog for a while now, and when we needed to address the issue of AI discoverability, it was a natural step to involve Topdog and Eugene again.

Fishbrain sits on one of the world’s most complete collections of fishing data, but the question was how do we ensure that it is visible and cited correctly – both in classic Google search and in the AI-powered search spaces that are emerging. We went through an AI discoverability audit of our website to understand where we stand today and get concrete recommendations on what we should prioritize next.

What makes Eugene truly valuable in this is that he knows what he’s talking about. A lot of this work can be done with AI tools, but separating signal from hallucination, and actually prioritizing the right interventions over each other – that takes experience. It’s nice to have someone to chat with both during and after the implementation, not just get a report and be left alone with it.”

“Mex hired Topdog to improve our ranking on commercial keywords and reverse a negative trend in traffic. The project focused on content, technical SEO and improved information structure on about 50 of our converting pages.

Topdog is in our opinion one of the best SEO agencies we have worked with. They combine strategy and execution – from content production and landing pages to technical solutions.

What stands out is their execution power and commercial focus. The work was data-driven and linked to business benefit, not just ranking. In addition, they were very committed.

The result was improved visibility, better structure and we learned a lot about the web during the project.”

We hired Topdog to help with technical SEO, and are very satisfied with the collaboration. They have shown that they know their stuff, especially when it comes to more advanced technical challenges. Eugene, who has been our manager, has been both knowledgeable and responsive – a reliable partner to have with us in the work.

We appreciate Topdog’s ability to adapt to our conditions and needs. It has been a nice and professional collaboration all the way, and we feel that we have gained both concrete insights and implementation together with our engineering department.

We at Roxtec continue to use Topdog for our global search engine optimization

What I appreciate about Christian and Topdog is how results-oriented they work, it’s not paper products that Topdog deals with. When we test-ran everything, it worked in practice. We reached top positions for competitive words and won valuable traffic, even though our sites we worked on were brand new. We got one of the best SEO deliveries I’ve seen.

Topdog and Christian gave a super interesting talk about SEO and digital marketing which showed sharp expertise in the field. Their professional demeanor and accommodating of our needs was very much appreciated and we will keep Topdog in mind when our clients wish to develop their search optimization in the future.

Christian’s lecture ‘Navigating SEO: From Theory to Practice’ provided an in-depth overview of how to do successful SEO and Christian conveyed both strategic insights and practical tips. The lecture generated many fruitful discussions.

I hired Christian to give a lecture on SEO. He combined hands-on tips with strategic insight into AI technologies, which was greatly appreciated by our management team.

“Fass carried out an extensive and technically demanding site migration together with Topdog. The project was characterized by very high quality requirements, both from a regulatory and technical perspective, which meant that many details needed to be thoroughly worked through and correct.

Topdog took clear responsibility for the technical SEO throughout the entire process and worked in a structured way together with our internal teams. Their strength lay not only in the technical expertise, but in the ability to translate analysis into concrete implementation. The site migration was completed without any errors.

Eugene from Topdog has been a key person in the work. His deep expertise in technical SEO, combined with a meticulous and solution-oriented approach, created confidence throughout the project. He quickly understood both our technical conditions and our operational requirements, could prioritize the right efforts at the right time, and when needed, go the extra mile.

An important success factor was that Topdog’s way of working fit well into the technical processes we built up within the project. The work was driven iteratively and agilely, with clear priorities, continuous check-ins, and rapid feedback between the teams. Topdog functioned as an integrated part of our development process rather than as an external supplier, which created momentum, quality, and shared responsibility for the result.

For organizations with complex websites and high quality requirements, I can warmly recommend Topdog as a partner in technical SEO and migration projects.”

We have hired Topdog on several occasions for SEO work, including content, keyword analysis, website structure, UX and overall strategy. The collaboration has worked very well from the start.

What distinguishes Topdog is their commitment and flexibility combined with high professional skills. They have a clear commercial understanding and are good at connecting SEO work to business benefits, not just traffic.

Topdog are proactive, easy to work with and quick to adapt to our needs and conditions. We experience them as a partner rather than a supplier, and they contribute both strategic thinking and practical implementation power.

We can highly recommend Topdog to companies looking for a knowledgeable and committed SEO agency with a focus on results.

As a former SEO Manager at Keystone Education Group, I was responsible for a complex, international and extensive digital infrastructure with +10 million monthly visitors from Google. We needed a partner who could not only provide strategic SEO advice, but also handle deep technical challenges – and that’s where Topdog, led by Eugene, really excelled.

Our environment required technical knowledge, structured processes, testing and an understanding of how different systems work together, to be able to move a site as large as ours. Topdog showed great skill in adapting their work to our requirements, and their methodical approach to testing, documenting and improving made the collaboration both safe and efficient.

Another important part was presenting SEO strategies to our management team – not just what needed to be done, but also why. Topdog managed to communicate this clearly, data-driven and with strong business logic, which gave us the buy-in to implement the changes. Our internal teams then worked with Topdog to implement the strategy together.

Topdog is an agency that combines technical excellence with business understanding and a genuine desire to deliver results. I highly recommend them to anyone who needs an SEO agency for companies with a technically complex online environment.

In our two content projects with Topdog, the collaboration has worked very smoothly. Topdog has been flexible and adapted both content and work process to our goals, while being responsive to changes and new conditions during the course of the projects.

Topdog is clear in their communication, takes responsibility for delivery and drives the work forward in a way that creates security for us as customers. They are committed, proactive and often contribute more than expected, which makes them more than just a supplier.

We experience Topdog as a reliable SEO partner who is easy to work with and who understands both our needs and the commercial context. We at Biltema can recommend Topdog to other e-tailers

Vi Bilägare has had the privilege of collaborating with Topdog on several projects, and it has been a rewarding experience in our work with technical SEO.

From the first contact, we have experienced Topdog as a competent, responsive and fair partner. The entire team, led by Christian Rudolf, has shown an impressive ability to combine deep technical expertise with a personal and down-to-earth way of working.

The collaboration with Topdog’s dedicated specialists, especially Vova and Eugene, has been exceptionally smooth. Their structured processes have matched perfectly with how we at Vi Bilägare work. They have not only delivered knowledge, but also shown a great and important understanding of our unique conditions as a media company. They have helped us implement technical improvements in a way that has been efficient and straightforward – no hassle, just results.

We see Christian and his team as a reliable extension of our own organization. We can highly recommend Topdog to other media companies looking for a personal, knowledgeable and commercially professional SEO partner.

We carried out an SEO project together with Topdog in early 2025 and are very satisfied with both the collaboration and the result. Christian and Isabelle are knowledgeable, clear and efficient, and they work according to a well-functioning process that makes life easier for us as a customer.

The fact that Topdog also showed tangible commitment and went the extra mile for a successful delivery of course gives it a gold star in the corner.