Need help with PrestaShop SEO?
-
Contact usGet in touch to find out more about PrestaShop SEO.
-
Meeting
We'll set up a meeting to discuss how we can help you.
-
Analysis
We'll carry out an analysis based on your specific situation.
-
Proposal
We'll put together a project and cost proposal.
SEO for PrestaShop is search engine optimization tailored to one of Europe’s most widely used open-source e-commerce platforms. People in Sweden run millions of Google searches every day, and in roughly one in ten of these, the shopper is ready to buy. PrestaShop SEO is about making sure your store is right there at the top when that moment comes.
What does PrestaShop SEO involve?
PrestaShop gives you enormous freedom: open-source code, hundreds of built-in features, and a huge range of modules and themes from third-party developers. For SEO, that means almost everything can be done right – but it also means plenty can go wrong from the outset, depending on how the store has been set up.
PrestaShop search engine optimization covers the same four areas as any SEO: technical setup, content, links and user experience. Product structure and technical hygiene carry the most weight.
What we typically fix in PrestaShop stores
- Modules that clash. SEO modules, caching modules and themes from different developers can overwrite each other’s behaviour. We work out what’s actually controlling metadata, canonicals and redirects.
- Faceted navigation and filter pages. Just as in Magento, filters can generate thousands of indexable URL variants that eat into crawl budget.
- Multilingual setups. PrestaShop has solid language support, but hreflang and per-language URL structure are often only half-implemented.
- Thin category and product copy. Default imported product descriptions don’t rank. Category pages are the fastest route to more organic traffic.
- Performance. Heavy themes and too many modules drag down Core Web Vitals.
SEO services for PrestaShop
- SEO for e-commerce
- Technical SEO
- SEO analysis
- SEO strategies
- Link strategy
- Site migration
- Local SEO
- International SEO
- Keyword analysis and Keyword strategy
- Content marketing strategy
- Content analysis
PrestaShop in Sweden
PrestaShop was founded in France in 2007 and is one of Europe’s leading open-source e-commerce platforms, powering hundreds of thousands of stores worldwide. In Sweden, it’s most popular among small and medium-sized online retailers who want full control over their store without licence fees. That openness means expertise and modules are easy to come by – but it also means the quality of individual setups varies widely.
Who is PrestaShop SEO for?
Do you run an online store on PrestaShop – or are you planning to build one or move to the platform – with a product database to work with? Then you’re a natural fit for PrestaShop SEO.
How do we approach PrestaShop SEO?
Topdog’s process consists of two phases.
Phase 1: Planning your PrestaShop SEO
We put together a shared project plan that answers what needs to be done, how, by whom and when. We build in input from both the technical team and management from the start – on e-commerce projects, it’s the developers who know what the store can actually handle.
Phase 2: Implementing your PrestaShop SEO
Implementation is the most demanding part of any SEO project. We work within your existing processes and test every single change – up to 20% of tasks contain errors on first delivery, and sometimes the error has actually originated elsewhere on the site. QA is a core part of our work as a PrestaShop SEO specialist.
PrestaShop migration: don’t lose your Google traffic
Migrating to PrestaShop can be challenging, and it’s easy to lose Google traffic along the way. We have processes in place to safeguard the quality of your migration:
Why SEO matters during a PrestaShop migration:
- Protect your organic traffic. A poorly managed migration leads to ranking losses and falling traffic.
- Maintain trust in your brand. Broken links and missing pages damage the customer experience.
- Prevent duplicate content. Search engines shouldn’t filter you out because of accidental duplication.
Topdog’s SEO-first approach to migration:
- An SEO audit before the move, to identify and address risks
- URL consistency – retained structures or correct 301 redirects that preserve link equity
- Full metadata transfer – titles, descriptions and page content carried across in full
- Image and mobile optimization – alt text carries over and the store stays mobile-friendly
- Sitemap and robots.txt updated after the migration
With Topdog, your PrestaShop migration is in expert hands. Read more about site migration.
How your PrestaShop store shows up in AI search
Structured data and citable content help your store get picked up in ChatGPT, Perplexity and Google’s AI Overviews. We build this in from the outset – read more about AI SEO.
SEO services tailored to your e-commerce platform
Our clients
Why choose the Swedish SEO agency Topdog for PrestaShop SEO?
- Clear, dependable processes for PrestaShop SEO
- Clear technical project planning
- An approach built around your technical team and your situation
- Implementation carried out alongside you, driving real results
Reviews
5/5
We hired Topdog to improve how we work with SEO at Allt om Juridik. The project included keyword analysis, UX, content production, technical SEO, and help implementing all the improvements.
What was especially good about working with Topdog was their process and ability to drive the work forward in a well-structured and flexible way. The experience of the collaboration and working style was both straightforward and pleasant. Isabelle, who led the project, was engaged and knowledgeable, with a strong understanding of both user experience and our business goals.
We also appreciated the close dialogue that made the collaboration feel unpretentious and easy. Topdog wasn’t just advisory — they actually helped us get things done, which was valuable to us.
For us, Topdog has been a knowledgeable and dedicated SEO partner with a solid understanding of how content, UX, technology, and organization need to work together with the business to create results.
Hanna Larsson
Growth Manager
Alltomjuridik
5/5
We at Prisjakt hired Topdog to strengthen our SEO at a time when AI is rapidly changing how people search.
We at Prisjakt hired Topdog to strengthen our SEO at a time when AI is rapidly changing how people search. The assignment covered both strategy for AI search and hands-on technical SEO.
What stands out about Topdog is that they understand that SEO is not a side project for companies like Prisjakt — but part of the product. They adapted to our sprints, joined planning sessions and stand-ups, and worked alongside our in-house SEO team rather than separately from it. This resulted in both knowledge transfer and execution power.
Eugene Melnykov, Head of SEO at Topdog, has contributed deep technical SEO expertise and a strategically sharp working approach. Clear communication, data-driven testing and no unnecessary fluff.
We warmly recommend Topdog to other product-driven companies that want to take SEO seriously — both in classic Google search and in the new AI search.
Peter Stark
CPO and CTO
Prisjakt
5/5
We have been working with TopDog for a while now, and when we needed to address the issue of AI discoverability, it was a natural step to involve Topdog and Eugene again.
Fishbrain sits on one of the world’s most complete collections of fishing data, but the question was how do we ensure that it is visible and cited correctly – both in classic Google search and in the AI-powered search spaces that are emerging. We went through an AI discoverability audit of our website to understand where we stand today and get concrete recommendations on what we should prioritize next.
What makes Eugene truly valuable in this is that he knows what he’s talking about. A lot of this work can be done with AI tools, but separating signal from hallucination, and actually prioritizing the right interventions over each other – that takes experience. It’s nice to have someone to chat with both during and after the implementation, not just get a report and be left alone with it.”
Kalle Söderman
Growth Product Manager at Fishbrain
Fishbrain
5/5
“Mex hired Topdog to improve our ranking on commercial keywords and reverse a negative trend in traffic. The project focused on content, technical SEO and improved information structure on about 50 of our converting pages.
Topdog is in our opinion one of the best SEO agencies we have worked with. They combine strategy and execution – from content production and landing pages to technical solutions.
What stands out is their execution power and commercial focus. The work was data-driven and linked to business benefit, not just ranking. In addition, they were very committed.
The result was improved visibility, better structure and we learned a lot about the web during the project.”
Henric Gustafsson
VD
5/5
We hired Topdog to help with technical SEO, and are very satisfied with the collaboration. They have shown that they know their stuff, especially when it comes to more advanced technical challenges. Eugene, who has been our manager, has been both knowledgeable and responsive – a reliable partner to have with us in the work.
We appreciate Topdog’s ability to adapt to our conditions and needs. It has been a nice and professional collaboration all the way, and we feel that we have gained both concrete insights and implementation together with our engineering department.
We at Roxtec continue to use Topdog for our global search engine optimization
Jonas Lindblom
Global Digital Marketing Manager
Roxtec
FAQ: PrestaShop SEO
-
What is PrestaShop SEO?
Search engine optimization tailored to the PrestaShop e-commerce platform: technical structure, modules, category and product content, and internal linking. The goal is for your products to rank in Google and drive sales.
-
Is PrestaShop good for SEO?
Yes, its open-source code gives you full control over everything that affects SEO. But that freedom comes with a catch: you need to get the setup right, or a carelessly configured PrestaShop store can carry serious technical problems that aren't visible on the surface.
-
Which SEO agency is best for PrestaShop?
Choose an agency with an e-commerce focus and experience of open-source platforms. Topdog works with PrestaShop as part of our e-commerce SEO offering, with implementation as our particular strength – see our client reviews.
-
Can you help with our migration to PrestaShop?
Yes, it's one of the most common PrestaShop tasks we handle. If you need help with PrestaShop SEO during a platform switch, we take care of URLs, redirects, metadata and testing throughout the move.
-
Do you build PrestaShop stores too?
No. We're an SEO agency, and we deliver SEO services for PrestaShop – defining requirements, setting priorities and assuring quality. Your agency or in-house team handles the development, and that's usually where the collaboration works best.
-
What does PrestaShop SEO cost?
Our e-commerce clients typically invest between SEK 250,000 and SEK 1.5 million a year, depending on their current situation and ambitions. A free SEO audit is the right place to start.