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What is public sector SEO?
Search engine optimization (SEO) in the public sector has a different goal from SEO in business. You aren’t selling anything. Your job is to help people find the right page, understand the rules and complete their task on their own. The result is fewer calls to customer service, more cases resolved through self-service and fewer citizens giving up halfway.
Keyword research isn’t a marketing tool here. It shows the words citizens actually use, and those are rarely the words in your operational plan. That gap is often the single biggest reason information never gets found.
What sets SEO for government agencies, municipalities and regions apart?
- Citizens search in their own words, not yours. People search for “vabba” (everyday Swedish for staying home with a sick child), not “temporary parental benefit”. Keyword research is a foundation for writing in plain language just as much as it is for search engines.
- Accessibility is a legal requirement, and it overlaps with SEO. Sweden’s Act on Accessibility of Digital Public Services (the DOS Act) and WCAG 2.1 AA set requirements for heading structure, alt text, semantic code, link text and readability. Much of that is technical SEO by another name. We can run the work so that a single project delivers against both sets of requirements.
- Public sector sites are large and full of old content. They often run to thousands of pages, and a significant share are outdated, duplicated or never visited. Cleaning up and restructuring usually has more impact than producing new content.
- Editorial responsibility is decentralised. Many departments publish on the same site, each working in their own way. The work has to give content editors a structure to follow, not just deliver a report to the communications department.
- Private players rank for your services. On searches about your own remit, commercial sites often sit above you. That hurts both citizens’ ability to land on the right page and your credibility.
- Procurement shapes how you buy. The work has to fit a clearly scoped assignment with defined deliverables and a fixed price, and it has to be possible to call it off under a framework agreement.
- Plain language is a legal requirement too. The Swedish Language Act calls for clear, understandable writing, and that goes hand in hand with what makes a page work in search.
Who is this for?
- Government agencies
- Municipalities and municipal departments
- Regions and regional healthcare
- Municipal and state-owned companies
- Universities and higher education institutions
- Associations, foundations and publicly funded organisations
How does Topdog approach public sector SEO?
1. Keyword research that shows how citizens speak
We map how people actually search for your services and compare that with the words you use yourselves. The result is a solid foundation for both page structure and writing in plain language.
2. Content inventory and clean-up
We go through the site to find what is outdated, duplicated or never visited. On a large public sector site, this is almost always the step that delivers the most impact per hour spent.
3. Technical SEO and accessibility in a single workstream
Indexing, performance, heading structure, semantics and internal linking are all part of the work. We plan it to meet the requirements of the DOS Act and WCAG at the same time.
4. Structure and templates for your editors
We develop templates and guidelines so that many editors can publish consistently, without every page needing central review.
5. Reporting that shows real-world results
We build reporting that measures whether citizens solved their task, and not just how many people visited the page.
How do you measure SEO in the public sector?
We measure the share of cases completed through self-service, and the drop in calls to customer service and the switchboard. We also track how visible you are for the questions citizens actually ask, and whether the right page is the one that answers. Traffic volume on its own is rarely a relevant goal for a government agency.
AI search in the public sector
More and more citizens in Sweden put their questions to an AI assistant instead of Google. Whether they ask how to apply for a grant, which rules apply or when an application is due, the answer comes from whatever sources the model can find. If your information is hard for machines to read, or an outdated version of a rule is still online, that’s the version the AI repeats. AI visibility is therefore a matter of accurate public information, not marketing.
What does public sector SEO cost?
Topdog works on fixed-price projects with a clearly defined scope. That makes them easy to describe in a procurement or a call-off.
- Keyword research: SEK 40,000 to 100,000
- SEO content analysis: SEK 50,000 to 100,000
- SEO strategy: SEK 75,000 to 250,000
- Technical SEO: SEK 75,000 to 300,000
- Scalable local SEO: SEK 75,000 to 300,000
- Site migration: SEK 50,000 to 250,000
- AEO SEO (visibility in AI answers): SEK 100,000 to 300,000
- Test project: SEK 30,000 to 50,000
All prices are exclusive of VAT.
SEO services tailored to your business
Our clients
Why choose Topdog for public sector SEO?
- Fixed-price projects with clear deliverables suit a purchasing process that demands predictability.
- You work directly with the senior consultant doing the work, with no sales layer in between.
- We’re used to working in complex organisations with many stakeholders and long decision-making processes.
- Our documentation holds up when you need internal buy-in from management and the relevant committee.
- Knowledge transfer is included, so your editorial team can keep the work going on its own.
Reviews
A partner who drives the project across the finish line, not just points out what should be done.
At MedMera Bank, we wanted to increase commercial traffic from Google. Loans are a highly competitive space and our website is relatively young compared to our competitors, so we needed to strengthen several areas simultaneously.
What made the biggest difference for us when working with Topdog was the execution. Isabelle Arding kept the project together with clear task management, regular check-ins, and quality assurance of the actual deliverables. We worked directly with the specialists rather than going through a project manager who passed questions along, which led to faster decision-making.
An unexpected surprise was how engaged Christian Rudolf was in the project.
It’s not every day you get the agency’s CEO as a co-project manager.
Following the project, we have significantly better rankings for commercial terms like “privatlån” [personal loan], a solid structure for our commercial landing pages, a process for how to move forward, and greater internal knowledge about what actually impacts our visibility for search terms like personal loans and debt consolidation loans.
I recommend Topdog to anyone looking for a partner who gets things done.
Cristian Lidström
Cristian Lidström
Medmera Bank
We hired Topdog to improve how we work with SEO at Allt om Juridik. The project included keyword analysis, UX, content production, technical SEO, and help implementing all the improvements.
What was especially good about working with Topdog was their process and ability to drive the work forward in a well-structured and flexible way. The experience of the collaboration and working style was both straightforward and pleasant. Isabelle, who led the project, was engaged and knowledgeable, with a strong understanding of both user experience and our business goals.
We also appreciated the close dialogue that made the collaboration feel unpretentious and easy. Topdog wasn’t just advisory — they actually helped us get things done, which was valuable to us.
For us, Topdog has been a knowledgeable and dedicated SEO partner with a solid understanding of how content, UX, technology, and organization need to work together with the business to create results.
Hanna Larsson
Growth Manager
Alltomjuridik
We at Prisjakt hired Topdog to strengthen our SEO at a time when AI is rapidly changing how people search.
We at Prisjakt hired Topdog to strengthen our SEO at a time when AI is rapidly changing how people search. The assignment covered both strategy for AI search and hands-on technical SEO.
What stands out about Topdog is that they understand that SEO is not a side project for companies like Prisjakt — but part of the product. They adapted to our sprints, joined planning sessions and stand-ups, and worked alongside our in-house SEO team rather than separately from it. This resulted in both knowledge transfer and execution power.
Eugene Melnykov, Head of SEO at Topdog, has contributed deep technical SEO expertise and a strategically sharp working approach. Clear communication, data-driven testing and no unnecessary fluff.
We warmly recommend Topdog to other product-driven companies that want to take SEO seriously — both in classic Google search and in the new AI search.
Peter Stark
CPO and CTO
Prisjakt
We have been working with TopDog for a while now, and when we needed to address the issue of AI discoverability, it was a natural step to involve Topdog and Eugene again.
Fishbrain sits on one of the world’s most complete collections of fishing data, but the question was how do we ensure that it is visible and cited correctly – both in classic Google search and in the AI-powered search spaces that are emerging. We went through an AI discoverability audit of our website to understand where we stand today and get concrete recommendations on what we should prioritize next.
What makes Eugene truly valuable in this is that he knows what he’s talking about. A lot of this work can be done with AI tools, but separating signal from hallucination, and actually prioritizing the right interventions over each other – that takes experience. It’s nice to have someone to chat with both during and after the implementation, not just get a report and be left alone with it.”
Kalle Söderman
Growth Product Manager at Fishbrain
Fishbrain
“Mex hired Topdog to improve our ranking on commercial keywords and reverse a negative trend in traffic. The project focused on content, technical SEO and improved information structure on about 50 of our converting pages.
Topdog is in our opinion one of the best SEO agencies we have worked with. They combine strategy and execution – from content production and landing pages to technical solutions.
What stands out is their execution power and commercial focus. The work was data-driven and linked to business benefit, not just ranking. In addition, they were very committed.
The result was improved visibility, better structure and we learned a lot about the web during the project.”
Henric Gustafsson
VD
We hired Topdog to help with technical SEO, and are very satisfied with the collaboration. They have shown that they know their stuff, especially when it comes to more advanced technical challenges. Eugene, who has been our manager, has been both knowledgeable and responsive – a reliable partner to have with us in the work.
We appreciate Topdog’s ability to adapt to our conditions and needs. It has been a nice and professional collaboration all the way, and we feel that we have gained both concrete insights and implementation together with our engineering department.
We at Roxtec continue to use Topdog for our global search engine optimization
Jonas Lindblom
Global Digital Marketing Manager
Roxtec
What I appreciate about Christian and Topdog is how results-oriented they work, it’s not paper products that Topdog deals with. When we test-ran everything, it worked in practice. We reached top positions for competitive words and won valuable traffic, even though our sites we worked on were brand new. We got one of the best SEO deliveries I’ve seen.
Carl Johan Åkesson
CFO & Digital Product Head
Mediaplanet
Topdog and Christian gave a super interesting talk about SEO and digital marketing which showed sharp expertise in the field. Their professional demeanor and accommodating of our needs was very much appreciated and we will keep Topdog in mind when our clients wish to develop their search optimization in the future.
Carl Christensen
Konsult
Christian’s lecture ‘Navigating SEO: From Theory to Practice’ provided an in-depth overview of how to do successful SEO and Christian conveyed both strategic insights and practical tips. The lecture generated many fruitful discussions.
Fredrik Malmsten
Investment Manager
Aggregate Media
I hired Christian to give a lecture on SEO. He combined hands-on tips with strategic insight into AI technologies, which was greatly appreciated by our management team.
Gustav Borg
Marketing Director Growth & Investments
Schibsted Growth
“Fass carried out an extensive and technically demanding site migration together with Topdog. The project was characterized by very high quality requirements, both from a regulatory and technical perspective, which meant that many details needed to be thoroughly worked through and correct.
Topdog took clear responsibility for the technical SEO throughout the entire process and worked in a structured way together with our internal teams. Their strength lay not only in the technical expertise, but in the ability to translate analysis into concrete implementation. The site migration was completed without any errors.
Eugene from Topdog has been a key person in the work. His deep expertise in technical SEO, combined with a meticulous and solution-oriented approach, created confidence throughout the project. He quickly understood both our technical conditions and our operational requirements, could prioritize the right efforts at the right time, and when needed, go the extra mile.
An important success factor was that Topdog’s way of working fit well into the technical processes we built up within the project. The work was driven iteratively and agilely, with clear priorities, continuous check-ins, and rapid feedback between the teams. Topdog functioned as an integrated part of our development process rather than as an external supplier, which created momentum, quality, and shared responsibility for the result.
For organizations with complex websites and high quality requirements, I can warmly recommend Topdog as a partner in technical SEO and migration projects.”
Anna Wessling
Head of digital & datadriven services
Fass
We have hired Topdog on several occasions for SEO work, including content, keyword analysis, website structure, UX and overall strategy. The collaboration has worked very well from the start.
What distinguishes Topdog is their commitment and flexibility combined with high professional skills. They have a clear commercial understanding and are good at connecting SEO work to business benefits, not just traffic.
Topdog are proactive, easy to work with and quick to adapt to our needs and conditions. We experience them as a partner rather than a supplier, and they contribute both strategic thinking and practical implementation power.
We can highly recommend Topdog to companies looking for a knowledgeable and committed SEO agency with a focus on results.
Fredrik Larsson
Co-Founder & CEO
Shiplink
As a former SEO Manager at Keystone Education Group, I was responsible for a complex, international and extensive digital infrastructure with +10 million monthly visitors from Google. We needed a partner who could not only provide strategic SEO advice, but also handle deep technical challenges – and that’s where Topdog, led by Eugene, really excelled.
Our environment required technical knowledge, structured processes, testing and an understanding of how different systems work together, to be able to move a site as large as ours. Topdog showed great skill in adapting their work to our requirements, and their methodical approach to testing, documenting and improving made the collaboration both safe and efficient.
Another important part was presenting SEO strategies to our management team – not just what needed to be done, but also why. Topdog managed to communicate this clearly, data-driven and with strong business logic, which gave us the buy-in to implement the changes. Our internal teams then worked with Topdog to implement the strategy together.
Topdog is an agency that combines technical excellence with business understanding and a genuine desire to deliver results. I highly recommend them to anyone who needs an SEO agency for companies with a technically complex online environment.
Stian Rennan-Hansen
SEO Specialist | CEO
Diffrent
In our two content projects with Topdog, the collaboration has worked very smoothly. Topdog has been flexible and adapted both content and work process to our goals, while being responsive to changes and new conditions during the course of the projects.
Topdog is clear in their communication, takes responsibility for delivery and drives the work forward in a way that creates security for us as customers. They are committed, proactive and often contribute more than expected, which makes them more than just a supplier.
We experience Topdog as a reliable SEO partner who is easy to work with and who understands both our needs and the commercial context. We at Biltema can recommend Topdog to other e-tailers
Johan Gerdevåg
Marknadschef
Biltema
Vi Bilägare has had the privilege of collaborating with Topdog on several projects, and it has been a rewarding experience in our work with technical SEO.
From the first contact, we have experienced Topdog as a competent, responsive and fair partner. The entire team, led by Christian Rudolf, has shown an impressive ability to combine deep technical expertise with a personal and down-to-earth way of working.
The collaboration with Topdog’s dedicated specialists, especially Vova and Eugene, has been exceptionally smooth. Their structured processes have matched perfectly with how we at Vi Bilägare work. They have not only delivered knowledge, but also shown a great and important understanding of our unique conditions as a media company. They have helped us implement technical improvements in a way that has been efficient and straightforward – no hassle, just results.
We see Christian and his team as a reliable extension of our own organization. We can highly recommend Topdog to other media companies looking for a personal, knowledgeable and commercially professional SEO partner.
Magnus Wassén
Digital transformation
Vibilägare
We carried out an SEO project together with Topdog in early 2025 and are very satisfied with both the collaboration and the result. Christian and Isabelle are knowledgeable, clear and efficient, and they work according to a well-functioning process that makes life easier for us as a customer.
The fact that Topdog also showed tangible commitment and went the extra mile for a successful delivery of course gives it a gold star in the corner.
Niklas Trieb
Group Head of Marketing & Communications at Ramudden Global
Ramudden
We at Dearsam have had the privilege of working with Topdog and we are very pleased with the result.
Topdog has really made sure that the collaboration works in practice – from the first planning meeting to ongoing deliveries, they have taken responsibility and ensured that things happen. When new information or technical limitations arose, they have shown great flexibility and adaptability, which meant that the project never stopped but flowed smoothly.
We also appreciate that Topdog follows up continuously – they make sure that we both understand what is happening and that we reach the goals we set. In addition, they have been nice, considerate and genuinely interested in our business – it has felt like a collaboration, not just a customer-supplier relationship. Isabelle, who has been in charge, has been a rock.
For us, it goes without saying: all e-retailers should hire Topdog if they want both technical expertise, business focus, and a partner who truly cares about driving results.”
Mats Ohlsson
Grundare & VD
Dear Sam
Entiros chose to hire Topdog for a keyword analysis and a data-driven keyword strategy. Pontus and Eugene gave us insights into both search engine data and relevant keywords, and a deeper understanding of our potential customers’ search intentions.
Through valuable discussions, the entire team gained in-depth knowledge of search engine optimization and its business benefits. Please hire Topdog if you need a competent, committed and reliable partner who is really good at SEO.
Pierre Dahlman
Relations Manager
Entiros.se
“Right from the start, I felt that Topdog was truly focused on achieving results. It wasn’t about maxing out hours or following a standardized project template – it was about doing what was actually required to succeed.”
What stands out most about Topdog’s SEO methodology is their flexibility. They adapt to the goal and show a genuine desire to reach it all the way.
“The collaboration was straight to the point – no fluff, no unnecessary overhead. We went straight to what gives effect.”
The clearest acknowledgement came not internally, but from our competitors.
“Several people got in touch and said: ‘You show up everywhere on Google.’ That’s when we realized that our SEO work had really taken off.”
I’ve worked with SEO before, but never this hands-off.
“It gave me a new understanding of how technology and content are connected – and how important it is to look at SEO from a holistic perspective.!
Viktor Ström
Head of Communications
Lannebo Fonder
A strategic and technically skilled partner in SEO. We hired Topdog for a technical SEO project and to expand our website with the help of technology. Topdog delivered according to expectations and goals. They helped us understand and solve several challenging technical problems, and the solutions that were developed were completely adapted to our conditions – and worked in practice.
Topdog are honest, reliable and very knowledgeable – both when it comes to SEO and technology. They are also flexible in their working methods. We have felt safe throughout the entire process and see Topdog as a long-term partner.
We can highly recommend Topdog – and their Head of SEO, Eugene – to others looking for a strategic and technically sharp SEO agency.”
Mattias Nyman
CEO
Flygresor.se
We at PLAYipp enlisted the help of Topdog to boost our SEO in Sweden and Norway. Through a thorough SEO project with keyword analysis, content creation, improved user experience and technical optimization, we achieved the goals we set.
What really made the difference was Topdog’s commitment, flexibility and clear processes that made everything smooth. They not only felt like a reliable partner, but also a really nice bunch to work with. We highly recommend Topdog to all B2B and SaaS companies looking for a committed and reliable digital partner.
Jenny Westerberg
CMO
PLAYipp
We at Fotoklok had the pleasure of collaborating with Topdog on a UX SEO project, and the results have been positive. Despite the fact that the project was not an easy one, Vova & Pontus at Topdog showed impressive energy, adaptability and focus throughout the entire process.
Topdog’s work has had a significant impact on our e-commerce sales. Their understanding of both SEO, e-commerce and user experience has helped us optimize our website in a way that really makes a difference.
We appreciate Topdog’s commitment and recommend Topdog to other companies and e-commerce stores that want to take their digital presence to the next level!
Thomas Hammarström
VD & Grundare
Fotoklok
We at Nine Agency encountered a technically challenging SEO problem related to our React framework on our website Nuow, and turned to Topdog for help. Topdog showed great technical understanding and found a solution that not only worked, but also improved our SEO performance. The process was also both structured and efficient. We recommend Topdog and Eugene at Topdog, to anyone who needs SEO advice and technical expertise.
Also on our second project with Topdog, and migrating our website was a safe experience. In connection with this, we also did a keyword analysis that was good. It is clear that Topdog has a habit of working with SEO for consulting companies.
Magnus Karlsson
VD
Nine Agency
Topdog has been a great partner in improving our local SEO. Their team is knowledgeable, engaged, and understands what it takes to rank for competitive local searches. Since working with them, we’ve seen a clear improvement in our visibility, leading to more relevant leads and ranking on lower funnel search terms. They are also easy to work with—proactive, responsive, and focused on results.
After working with them on a local project they provided a full site audit that was used to make other SEO updates to improve customer experience and rankings. I have requested input from the Top Dog team multiple times even after the contract was completed and they were more than willing to assist. I would highly recommend them to any business looking to strengthen their local search presence.
Haley Damron
Marketing Director
American Pest
What I appreciated most about our collaboration with Topdog was their tremendous dedication – they were always available, responsive, and took the time to answer all my questions. Topdog’s team has a way of explaining e-commerce SEO that makes it easy to understand, without feeling technically overwhelming. They were also with us every step of the journey, which made the collaboration both reassuring and inspiring.
We warmly recommend Topdog to anyone looking for an SEO partner for their e-commerce, who not only knows their field, but also takes the time to truly get involved.
Said Alhmidi
Bobby Hair Care
We at eKompass hired Topdog to assist our e-commerce client with a complex website migration, where the site needed to be split into two parts after a company sale. Topdog acted quickly and adapted to our existing technical processes and the client’s needs. Their professionalism and efficient working methodology made the project successful and the collaboration easy. I can highly recommend Topdog to other e-commerce clients.
Göran Joelsson
Senior eCommerce Consultant
eKompass
Topdog has been a committed and pleasant partner in our SEO work. They took responsibility for the goals and collaborated with us throughout the process. In addition to concrete improvements, we have also gained a better understanding of SEO. An effective and rewarding collaboration. I recommend other e-tailers to use Topdog.
Mattias Björnberg
CEO
Hembiobutiken
We at ticket.se hired Topdog to help with technical SEO and have been very satisfied with the collaboration. They helped us identify and clarify which measures needed to be implemented and supported us throughout the process when we made the technical changes.
One of the most important parts of the collaboration was their testing of our technical measures, to ensure that everything was implemented correctly and that no other functions on the site were negatively affected when the changes went live.
We appreciate Topdog’s deep technical knowledge, their clear communication and how adaptable they were based on our needs. It feels safe to have such a committed and competent partner as Topdog by our side.
Pelle Svensson
Chief Revenue Officer - Online
Ticket Leisure Travel Group
Topdog is the SEO agency I recommend! Their deep knowledge of SEO and their structured implementation process mean that we at Wallism get the effect we want in Google. I especially appreciate their flexible working methods and how well their processes adapt to our technical processes.
In addition to their technical expertise, Topdog stands out through their commitment to us as a customer – they really care about our results and long-term success.
Joakim Friedman
Founder & CEO
Wallism
Topdog is an excellent partner for us at Mjuk. Mjuk is a marketplace where the assortment changes every day, and Topdog has shown great commitment by adapting their work to our specific needs and challenges. With a flexible and clear process, they have helped us improve both our e-commerce SEO and our content. The results have been impressive, especially considering that the first project was of a smaller scale. We also appreciate their cool attitude and focus on results and look forward to continuing the collaboration.
Max Heino
Co-founder & CEO
Mjuk
We hired Topdog to help us with SEO, keyword analysis and content improvements for http://Byggahus.se. I was impressed by Topdog’s technical expertise and genuine commitment to our company’s success. They also went above and beyond what we had agreed upon, which shows their desire to create real value for their customers. I highly recommend Topdog to anyone looking for a reliable, committed and knowledgeable SEO partner.
Marlén Eskilsson
VD & Redaktör
Bygga Hus
I enjoy working with Topdog SEO and always recommend them to others. When I have hired Topdog, they have been responsive to our needs and tailored solutions for our B2B consulting business. In addition totheir sharp expertise in SEO strategies and implementation, they are incredibly knowledgeable too – I have learned a lot every time and thanks to them I now have a fairly deep understanding of how SEO works. I can recommend Topdog if you are looking for a knowledgeable agency that is generous!
Rebecka Flink
Marknadschef
Time People Group
We at Holistic have had the privilege of collaborating with Topdog to improve our SEO for our e-commerce and our internal processes, and we are more than satisfied with the results.
Topdog has from the start ensured that we understood what needs to be done, set up goals and then translated them into actions for our organisation or for Topdog. This has led to significant improvements in traffic and sales through Google.
Topdog’s strategies are well thought-out and tailored to our specific needs. They have shown a great ability to adapt to our internal processes and changing circumstances.
Their dedication also exceeded our expectations. Topdog has truly gone “the extra mile” to help us reach our business goals, and their work has had a clear impact on our digital sales.
We warmly recommend Topdog to all companies looking for a reliable, generous and results-driven partner in e-commerce SEO.
Daniel Kostic
Head of digital
Holistic
We at Sorselestugan have had the pleasure of collaborating with Topdog to improve our UX SEO, conversion and expand our website in Google. The collaboration has exceeded expectations from the first contact where we listened to one of Topdog’s webinars on e-commerce to the final evaluation meeting.
Topdog has shown an extraordinary commitment during the project. They have a strong focus on results and follow up on all efforts in detail to ensure that the goals are met. Both before, during and after the project, they have also been generous with their time, knowledge and expertise in SEO.
We are very satisfied with the results of our project with Topdog and very quickly received confirmation that our collaboration gave the effects we were aiming for. The collaboration with Topdog has been one of the best we have had with a consulting agency and we can highly recommend Topdog to anyone looking for a reliable and competent SEO agency that truly understands what it takes to succeed online.
Elias Johansson
Ecommerce Manager
Sorselestugan
Lindskrog Long-Term Parking hired Topdog for SEO optimization, and the results exceeded our expectations. Since we started working with them, our website has seen a noticeable increase in both traffic and rankings on Google. Communication was clear and efficient, and the project went smoothly. We are very satisfied with their work and look forward to continued cooperation. In our opinion, Topdog is the best SEO agency.
Jonas Ryberg
VD
Lindskrog Långtidsparkering
I recommend Topdog if you want to succeed with social media content.
At Boyden, we hired Topdog to help us create content that interests business leaders on LinkedIn. To succeed, you need to understand both our industry and what is important to senior decision-makers. Topdog did a great job there, much better than we expected anyone else to do for us. In addition, Topdog “owned” the problem so I could focus on other parts of the marketing. For these reasons, I can recommend others to hire Topdog for content.
Katarina Brixéus
Managing Partner
Boyden
I hired Topdog to improve the user experience, conversion, and SEO of our converting pages at Brightmill. I highly recommend hiring Topdog for your SEO, especially when it comes to the more challenging parts like UX and user experience.
Reconciling business, conversion, and SEO was a challenge for us. Topdog’s process was constructive for us and we gained a deeper understanding of our users and SEO. The end result exceeded my expectations.
Henrik Engstam Phalén
VD & Partner
Brightmill
I have worked with many SEO agencies over the years, but Topdog really stands out. If I had to pick the best enterprise SEO agency in Sweden, Topdog is an obvious choice.
What impresses me most is their ability to work with enterprise SEO in complex organizations. Their processes are clearly built to work in large companies with many stakeholders, long decision-making paths and high demands on structure and implementation.
Topdog combines technical SEO, UX SEO and business understanding in a way that actually works in practice and generates growth and customers. Toddog’s approach to UX and technology fits well with the customers’ own processes, which means that the SEO work does not get stuck in theory but leads to real implementation.
I also appreciate their adaptability. They understand that each organization has its own conditions and adjust the work accordingly, without compromising on quality or direction.
With Topdog, you are simply in safe hands. For companies that need a partner that can handle both complexity, technology and user experience, Topdog is one of the strongest options on the market.”
Jesper Åström
Growth Engineering
I was looking for an SEO agency that could help me get our organization up and running with SEO. I chose Topdog because I felt they were the best at adapting to our unique circumstances.
We faced two challenges: direction and capability. It should be added that our main market is the US. The solutions we developed together meant that a) Topdog would create a keyword strategy based on search data, tailored to us and our AI business, and b) train our organization so that parts of the implementation could be handled internally, once the direction was set.
Our business focus in AI is still a defined topic for our target groups. Given this challenge, Topdog presented a strategy that was intuitive and easy to understand – a strategy that enabled us, despite a complex topic, to get leads.
The second aspect, the training of our organization, was also good. The training was completely tailored to us, with clear processes, examples and goals. Pontus at Topdog carried this out with great commitment.
If you are looking for an agency that offers personal service, cutting-edge business expertise and tailored solutions, I can highly recommend Topdog.
Tomas Uppgård
Head of Partnerships
Stream Analyze
Gilion (formerly Ark Kapital) faced a tough challenge: We needed to rebrand and change our domain to succeed in the US market. At the same time, we wanted to keep our traffic from Google and also improve it. That’s where Topdog SEO came into the picture.
We didn’t want to buy a “one-size-fits-all SEO” and hope for the best, but rather do a lot of the work ourselves with changing the URL. Topdog was responsive to my needs and the organization’s. They created a process specifically for us and helped us implement it in a practical way.
What really impressed me was their flexibility. When we needed to postpone the implementation of the project, it was no problem. When we encountered last-minute problems, Topdog went the extra mile to solve them, even when it was almost Christmas Eve.
A big thank you to Christian & Volodymyr who put in the extra work during the process and for the calm and warmth they gave us throughout the project. This is not the first time we have collaborated and definitely not the last!
Carl Lager
Growth Marketing Director
Gilion
BG Institute hired Topdog for research and to scale up the visibility of our website in Google using technology and UX.
We managed to quintuple the size of our website. Driving projects like this when it is the first time working together, with limited resources and many stakeholders, is not the easiest. It worked because Topdog made sure it worked. Topdog has a level of commitment far beyond the ordinary. Topdog is exceptional at technology, UX, and making projects work in the real world. I can warmly recommend Topdog to anyone who needs help with SEO.
Andreas Perneby
Head of Marketing & Digital Sales
BG institute
We at Danske Bank have worked with Topdog SEO for a long time to improve our search engine optimization for mortgages and related pages in particular. Topdog’s team has shown great and deep expertise in all areas of SEO. This has led to very good results, in the form of improved rankings, increased visibility, increased traffic and more conversions.
Topdog has shown an ability to adapt to our specific needs and circumstances. They have always been available, pleasant, flexible and had a good pace during all our projects. I highly recommend Topdog to all companies looking for a committed, knowledgeable and reliable SEO partner.
Linda Kovačič Örnevall
Web Manager
Danske Bank
We at Paralox have had the pleasure of working with Topdog, and I have to say I am incredibly impressed. As the founder of Paralox, I am focused on business development and sales and I was looking for an SEO agency that didn’t just talk about SEO but could also “tie the knots” with our goals. TopDog turned out to be a uniquely good choice…
We purchased a number of services from Topdog, such as Content, UX SEO with project management. In my opinion, Topdog has the know-how, they are professional but above all, they have an unusual quality that many probably underestimate. They have the ability to be active and supportive partners to ensure that the project plan is really driven through…even within the parts of the project that are not their responsibility, by ensuring that we also complete our vital promised parts in various projects.
In summary, I am very satisfied with Topdog and I would gladly use them again and I would more than gladly recommend them to others who are looking for a skilled SEO agency with an understanding of the business. Topdog takes the whole picture and business results seriously, but above all, they tie the projects together!
Peter Stenquist
VD
Paralox
Abion hired Topdog to increase our visibility primarily on Google. Topdog has helped us for a long time with keyword analysis, planning, scaling up our content production, technical SEO and advice when we launched new sites in other countries.
I appreciate Topdog for 3 reasons. Their structured processes, personal commitment and that they try to adapt to our organization.
I can recommend all B2B companies to hire Topdog to help them with SEO, content and leads.
Emil Björnum
Global Chief Marketing Officer
Abion, fd Portsgroup
We at Care of Carl have hired Topdog to improve our technical SEO for our international e-commerce. Topdog is the best SEO agency we have hired to help us with technical SEO. Above all, there are two aspects that stand out.
They make an effort to ensure that all parties in the process understand the problems and the solution. It may sound simple, but for a website the size of Care of Carl, this is not an easy task.
They also tested all deliveries from our developers. This meant that when we published the technical changes, they were 100% correct. It was an extra security to have everything tested and verified so that an improvement did not mean a deterioration in any other area.
If you are an e-commerce retailer, we recommend that you use Topdog for technology and UX.
Fredrik Lennström
Head of Ecommerce
Care of Carl
We chose to work with Topdog to conduct a technical SEO audit of our website. We chose Topdog because they offered a much more comprehensive plan than the other options we considered.
It turned out to be a wise decision and resulted in a comprehensive and thorough review of our site. Topdog thoroughly studied the site and offered not only suggestions on how to optimize our technical SEO, but also ideas for improvements and possible expansion of our site.
We were very satisfied with the personal assistance and appreciated that Topdog’s SEO specialists really took the time to thoroughly review the site. The final report was clear and contained a solid list of identified problems, proposed actions, and a prioritization order.
I can highly recommend TopDog if you are looking for an SEO agency to conduct a technical SEO audit.
Mathias Flink Rönnols
VP of Growth
Keystone Education Group
When we at Zensum chose Topdog as our SEO/content production partner, we had two major areas we needed help with:
-Develop a long-term SEO strategy for Sweden and Norway.
-Scaling our content production efficiently.
Using a combination of careful keyword analysis, structured working methods and tailored content strategies, Topdog managed to produce quality content that matched our specific needs. They have also grown into our organization and we have also used them for support to improve UX and design.
Their ability to quickly adjust and adapt to changing market conditions meant that our content planning was always relevant.
I highly recommend Topdog for companies looking to take their SEO and content marketing to the next level.
Jonas Orvarsson
CMO & Head of Digital
Zensum
We have collaborated with Topdog and are satisfied with the collaboration. The challenge when it comes to a company’s SEO is that reality and daily operations often take over and projects tend not to be completed.
What we needed was a driven project manager who could announce that the project was completed. Here, Topdog, led by Isabelle, has been of great value to us.
We have previously collaborated with several other SEO agencies that have not delivered what we expect, but Topdog has not disappointed us, they have rather under-promised and over-performed in our joint project.
For this reason, I can highly recommend Topdog to other companies that need a competent and committed SEO agency.
John Helgsten
Affärsområdeschef
Kustvillan<strong>We have collaborated with Topdog and are satisfied with the collaboration. T</strong>he challenge when it comes to a company's SEO is that reality and daily operations often take over and projects tend not to be completed. What we needed was a driven project manager who could announce that the project was completed. <strong>Here, Topdog, led by Isabelle, has been of great value to us.</strong> We have previously collaborated with several other SEO agencies that have not delivered what we expect, but Topdog has not disappointed us, <strong>they have rather under-promised and over-performed in our joint project.</strong> For this reason, I can highly recommend Topdog to other companies that need a competent and committed SEO agency.
We collaborated with Topdog for several years.. Their dedication and personal touch is truly a cut above the rest, and they’ve been incredibly constructive and flexible in working out solutions to our problems together with our teams. They helped us in every conceivable aspect of site building, design, and content production – all with tangible SEO results that focused on real value rather than vanity metrics.
Topdog is an agency that really gets things done, rather than handing you a nice-looking presentation deck and expecting you to do all the work. No task has proven too big or small for them to roll up their sleeves and take care of, even in complex circumstances or cases requiring significant scalability.
They’re also open-minded, accommodating, and willing to educate. The focus is clearly on delivering long-term value for the businesses they work with. I would choose Topdog SEO again and I think you should do that as well.
Eric Östlund
Head of Go To Market
PostNord Group - Digital Solutions & Development
Topdog was a great partner for us when I was responsible for the digital business at Svedea. Their deep expertise in SEO and strong focus on achieving lasting results really made a difference and resulted in a significant increase in conversions from Google. The collaboration with Topdog has greatly contributed to organic search today being one of Svedea’s most important channels for traffic and sales.
Topdog is meticulous and detailed in their work and places great importance on quality assurance of all deliveries and on-time delivery.
They are also clear and educational in their approach. Topdog takes the time to explain, educate and guide us, which has increased our organization’s knowledge of SEO.
I can highly recommend Topdog to anyone looking for professional help in SEO and content.
Kristian Lundgren
Head of Digital Business
Svedea
Frequently asked questions about SEO for the public sector
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How does a government agency buy SEO?
Usually as a clearly defined assignment at a fixed price, either through a direct award below the procurement threshold or through a call-off under an existing framework agreement. We design our projects so you can describe them with clear deliverables, a timeframe and a price.
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How are accessibility and SEO connected?
The requirements overlap to a large extent. Heading structure, alt text, semantic code, clear link text and readable language are requirements in WCAG, and they are also what makes a page work in search. One project can therefore deliver against both.
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We don't sell anything. How do you measure impact?
By whether citizens managed to complete their task. In practice, we look at the share of self-service cases completed, the drop in call volumes on the topics you've worked on, and how often the right page answers the right question.
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How do you handle thousands of pages and many editors?
We start with an inventory and clean-up. Then we introduce templates and guidelines, so that decentralised publishing holds together without central review of every page.
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Private players rank above us for our own services. Can that change?
Often, yes. Typically, your own page is written in officialese, while the commercial page is written the way citizens search. Weak internal linking often makes things worse.
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How do we get the right information to appear in AI answers?
By structuring your information so machines can read it, keeping it up to date, and removing or flagging outdated versions. In practice, this is the same work that makes your content easier for people to understand.
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Can you work under framework agreements?
Yes. Get in touch and we'll go through which format suits your procurement process.