App Store Optimization 2026 with Topdog

Many app companies today aren’t struggling with which apps to build, but with how to get smartphone users to find and engage with them. After all, there are millions of apps to choose from. So how do you make sure people find your app – and actually use it? The answer is App Store Optimization.

What is App Store Optimization (ASO)?

App Store Optimization is the ongoing process of improving an app’s visibility in the Apple App Store or Google Play. It also improves conversion on the traffic that increased visibility brings in. Think of it as the app equivalent of SEO for Google. It’s also known as app SEO.

Why does App Store SEO matter?

With more than 6 billion apps registered across Google Play and the Apple App Store, it’s essential that users can find your app when they’re looking for a solution to their problem.

Globally, there are roughly 6.5 billion smartphone users, and every one of those phones is full of apps. That’s a huge potential market for anyone who gets their SEO right and optimises their way to the top.

As an app gains visibility – ranking better, and for more search terms, across the app stores – a positive cycle kicks in. It becomes more likely to feature on top charts and attract editorial attention. That tends to bring in more users, and more users make it easier to gather reviews. Reviews, in turn, boost the app’s visibility and ranking even further.

How does Topdog approach App Store Optimization?

At its core, ASO is an ongoing improvement process that sharpens your presence across the platforms where people download apps.

To succeed in the Apple App Store or Google Play, you’ll need to:

• Carry out keyword research, often across multiple languages.
• Improve your content – descriptions, titles, screenshots, and sometimes even your icon.
• Localise your content for different languages.
• Build up more, and better, reviews.
  Track performance and keep refining your content and conversion rates over time.

Topdog handles both App Store SEO and Google Play SEO.

Who is App SEO for?

Sweden is home to a number of companies that have done brilliantly with their apps – Lifesum, Kry, Truecaller and Natural Cycles, to name a few. Lifesum alone has around 45 million users worldwide.

If you’re a media company, or want to do either of the following, you’re a strong candidate for ASO:

• Build a subscription model with your customers and monetise information.
• Build a closer relationship with your customers and communicate with them directly.

Why choose Topdog for your App Store Optimization?

At Topdog, we offer:

• Clear, reliable processes for ASO
• Transparent technical project planning
• Close collaboration with your tech team
• A genuine interest in you as a client
• An approach tailored to your situation
• Hands-on delivery that gets results