Client
The comparison site Flygresor.se makes it easy to find and buy really cheap flight tickets online. With their smooth search function, users don’t need to browse around the web, but can instead compare trips from over 1000 airlines with a single click. On Flygresor.se, users also get access to unique insider tips on how to make tickets as cheap as possible. Flygresor.se is, after all, an expert in flight tickets.
Topdog’s Assignment
Since 2007, Flygresor.se has provided Swedes with cheap flight tickets, but to maintain their position as one of Sweden’s most popular comparison sites, they needed to adapt to the market. Flygresor.se already had a top ranking for travel-related commercial keywords, but they wanted to further strengthen their position by broadening their content. Our assignment was to ensure that Flygresor.se not only ranked at the top of Google when users search for flights, but also accommodation, restaurants, attractions, shopping, etc. They
Topdog’s Solution
Travel is a subject that creates enormous opportunities for interesting content. The travel segment has the most searches in Google. Together with Flygresor.se, we decided to create travel guides with affordable tips about exciting things to do at various destinations. The project required careful planning, and Topdog was responsible for building the technology, design, links and creation of the content. The project resulted in 16 comprehensive travel guides to some of the world’s most popular destinations, such as Los Angeles, as well as Flygresor.se ranking for several thousand new keywords.