Need help with link building and outreach?
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ContactGet in touch to find out more about link building and outreach.
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Meeting
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Analysis
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Proposal
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Link building and outreach remain, in 2026, a key part of effective search engine optimization. Using links as a signal of what matters online was Google’s big innovation twenty years ago. Google’s search engine has evolved a great deal since then, but links still carry real weight in good SEO.
If you need help or advice on link building and outreach in Stockholm, Uppsala, Gothenburg, Malmö or elsewhere, don’t hesitate to get in touch.
How does Topdog build links?
At Topdog, we draw on several methods to attract links to our clients’ sites. A single method rarely does the job. The Swedish index is small — there simply aren’t unlimited sites to earn links from — so one approach on its own won’t scale the way it might in a larger market.
Outreach
This approach is all about reaching out directly to websites and blogs. Once we’ve made contact, we secure links by placing content on the other site that links back to your own.
Mentions
If your brand is well known and runs an active communications programme, it’s likely already mentioned in other people’s content online — media coverage following a PR campaign, for example. We can turn these mentions into links by reaching out to the relevant site owners.
Links through content strategy
Great content is what earns natural links. Topdog can build a strategy tailored to your organisation and then carry that content strategy out on your behalf. If you’d rather handle it in-house, we can make sure your own team delivers it instead — acting as your content agency and guiding your colleagues to success.
Building your link-building and outreach processes
If you operate in a legally sensitive sector — tobacco, gambling or pharmaceuticals, for instance — you may prefer to manage link building yourselves. In that case, Topdog can design a dedicated process built around your particular situation. We’ll then train your team on it and quality-assure it, so it genuinely works and delivers results.
How Topdog doesn’t build links
Topdog doesn’t run what’s known in the SEO industry as a link network (also called paid links, or PBN — Private Blog Network, in industry terms). We always recommend legitimate methods that deliver strong SEO while also strengthening your business.
Why choose Topdog for link building & outreach?
At Topdog, we offer:
- Effective, scalable link-building processes
- A content process designed to generate links
- Hands-on delivery that gets results
- Genuine interest in you as a client
- A process built around your unique situation
Our services related to link building and outreach
Our clients
Reviews
5/5
We at Holistic have had the privilege of collaborating with Topdog to improve our SEO for our e-commerce and our internal processes, and we are more than satisfied with the results.
Topdog has from the start ensured that we understood what needs to be done, set up goals and then translated them into actions for our organisation or for Topdog. This has led to significant improvements in traffic and sales through Google.
Topdog’s strategies are well thought-out and tailored to our specific needs. They have shown a great ability to adapt to our internal processes and changing circumstances.
Their dedication also exceeded our expectations. Topdog has truly gone “the extra mile” to help us reach our business goals, and their work has had a clear impact on our digital sales.
We warmly recommend Topdog to all companies looking for a reliable, generous and results-driven partner in e-commerce SEO.
Daniel Kostic
Head of digital
Holistic
5/5
Lindskrog Long-Term Parking hired Topdog for SEO optimization, and the results exceeded our expectations. Since we started working with them, our website has seen a noticeable increase in both traffic and rankings on Google. Communication was clear and efficient, and the project went smoothly. We are very satisfied with their work and look forward to continued cooperation. In our opinion, Topdog is the best SEO agency.
Jonas Ryberg
VD
Lindskrog Långtidsparkering
5/5
When we at Zensum chose Topdog as our SEO/content production partner, we had two major areas we needed help with:
-Develop a long-term SEO strategy for Sweden and Norway.
-Scaling our content production efficiently.
Using a combination of careful keyword analysis, structured working methods and tailored content strategies, Topdog managed to produce quality content that matched our specific needs. They have also grown into our organization and we have also used them for support to improve UX and design.
Their ability to quickly adjust and adapt to changing market conditions meant that our content planning was always relevant.
I highly recommend Topdog for companies looking to take their SEO and content marketing to the next level.
Jonas Orvarsson
CMO & Head of Digital
Zensum
5/5
Topdog has always been available to me and they are really flexible and adapt to our circumstances.
Topdog’s search optimization process is also so inclusive that I haven’t had to bore myself with reports and dashboards. There has been no doubt in my mind that they are actively doing things.
Topdog also has an excellent understanding of “organization” and how to make things work in a large listed company.
I can recommend Topdog as an SEO provider. Especially for companies that really want to invest and succeed with their Google presence and in the process develop their company and business online.
Carl P Karth
Director SEO and Strategic projects
Haypp Group/Snusbolaget
5/5
Topdog SEO is structured and organized. They implement a strategy that is clear to me as a leader. They have set themselves tough goals for our website. These goals and activities they often updated me about in the form of small videos that show activities and outcomes. These are methods I appreciate.
Pontus Holgersson
VD & grundare
Lånekoll