Visibility in Google for Affärsvärlden’s stock market section. After the technical upgrade, traffic has increased every month and will likely continue to do so for a long time.[/caption]
Client
The finance and business magazine Affärsvärlden has provided stock advice as well as stock market and economic news for over 100 years. But despite its long history, the magazine is still modern and relevant, and is associated with investigative journalism and stock market coverage. Affärsvärlden also publishes several podcasts and has a popular news site that keeps stock market enthusiasts updated daily.
Topdog’s Assignment
On Affärsvärlden’s website there is a section where visitors can continuously follow stock market developments in real time. As the website is constantly updated to track the stock market, technical issues arose that made it difficult for Google to read the information. This resulted in Affärsvärlden having difficulty getting their content indexed and missing out on tens of thousands of clicks from Google every month. Affärsvärlden turned to us at Topdog to find a solution.
Topdog’s Solution
First, we needed to identify the technical issues that prevented Google from reading the information on Affärsvärlden’s website. We modeled and specified the requirements for the technical solution, then measured the results and fine-tuned the technology so that it would function optimally. The changes led to traffic to Affärsvärlden’s stock market section doubling in the following year.
Read more about Topdog’s services in technical SEO:
Technical SEO